Since 1998, we have helped more than 200 companies gain the strongest possible presence on Google in the Nordics (Denmark, Sweden, Norway, and Finland). Our unique framework provides the necessary strategic oversight to align our SEO activities with the goals and objectives of your business.
The crucial point is the outcome of our partnership. The numbers speak for themselves: We have seen improvements across all areas that we've worked on improving – and continue to work on. Viewed in isolation, I have never experienced such a high increase in traffic from Google to our website.
Honesty, openness and a strong but never smug belief of own values is qualities we really treasure about having InboundCPH as our partner. They have never over or undersold their services. They have been honest about expectations, prognosis and the following reporting.
Henning Madsen is a strong entrepreneur and a big capacity in online marketing, and SEO in particular. He has a big drive and a great business understanding that makes him able to design and execute business strategies in a digital world. Last but not least, he has a great sense of humor.
Henning Madsen was the reason we changed to InboundCPH because he showed a good business understanding and an ambitious approach to solving the challenges Spies had. Henning Madsen work in a determined and visionary way with our solutions, and has the ability to navigate throughout every level.
InboundCPH managed both to build a good relationship where sharing of knowledge is a big priority, and where the nerdy knowledge is translated into information we can act on. You really feel that InboundCPH knows that SEO and Google Ads can do miracles. To see our brand overtake the competitors is a true pleasure 🙂
It is my belief that a company needs a person in house that sees the light in SEO. InboundCPH made us see the light. Today we see SEO as a business critical marketing tool that is essential for the way we approach our customer and the value creation in our company.
It is evident that InboundCPH has been working with SEO since 1998. They know what works, what to pay attention to, and how SEO evolves. They are used to working with large organizations and good at communicating complex SEO themes so that all stakeholders understand them.
We map your company's market position on Google and calculate your potential for economic growth and your rentability with a targeted SEO strategy.
To ensure a data-driven starting point for our collaboration, we do a detailed keyword analysis within your industry and a technical SEO analysis of your website.
Based on the initial analyzes, we establish a strategy, an action plan and concrete growth objectives that we can work towards.
Our preliminary objective is to create fast results and proof of concept. In other words: the greatest possible value for the least possible effort.
We write targeted content based on your target audience's search behavior and build relevant links that increase the visibility of the content.
We provide ongoing guidance and education to give you the opportunity to take over the actions in whole or in part, if that is what you want.
We will send you reports containing documentation of our work and results regularly. The content may vary based on the KPIs we have decided.
We will be evaluating the results of our collaboration regularly. We adjust our future actions based on the evaluation to be sure that we reach our KPI’s.
CHOOSE US FOR OUR EXPERIENCE, OUR EXPERTISE, AND OUR UNCOMPROMISING FOCUS ON DELIVERING RESULTS
We have an individual and differentiated approach to all of our clients, but we do work by specific procedures, that suits most of our clients. Contact us for more information.
1. SEO Business Case
Prior to our work we prepare a Business Case, where your potential for economic growth and rentability with a targeted SEO strategy will be calculated. The Business Case will also present your current market position on Google compared to your closest competitors, and give you a review on what areas to prioritize.
The Business Case will present your current state of SEO and how much you profit from it, and if SEO is a profitable investment. This will also create the basis for specific goals for the work to be done, which also helps in terms of KPI’s and following results.
2. Kick off meeting
It all begins with a kick off meeting, where we decide on a strategy, a plan on how to act and specific goals we can navigate from. We secure that the goals are realistic and attainable and we evaluate throughout the entire process, so we maintain momentum and direction.
The foundation for our collaboration will be based on a kick off meeting and the learnings from the Business Case. To ensure maintaining a constructive and fruitful collaboration throughout the entire process a team with members from both parties will be established.
SEO work can only be successful if based on valid knowledge about your audience, website, competitors and market position. Every successful SEO strategy therefore has to maintain a number of analysis. We generally work with four different analyses: keyword analysis, technical analysis, content analysis, and link analysis.
If we find dysfunctions on your website in the beginning of our collaboration that can be fixed easily, we will give you specific guidance on how to fix this instantly. Quick wins could for instance be regarding load time, redirection and duplicated content.
These quick wins does not change the fact that SEO is a long term process, and that it can take months before you see the results from the work – no matter what SEO agency you work with. Our experience tells us that the biggest ROI is when we collaborate with clients for more than 12 months.
Our work progress is based on the strategy we make and will take place through four areas. The four areas are platform optimization, content optimization, link building and optimization of user signals. We do not necessary prioritize all four areas the same. We will look closely at your areas instead and decide witch areas to focus on to get the most profitable results.
6. Guidance and education
An integrated part of our collaboration is guidance and education. We believe that sharing of knowledge because it gives you a better opportunity to manage the tasks by yourselves, and because the results will be better if you take part in the collaboration as an active team player.
We will be in an ongoing dialog about your wishes in regards to maintaining parts of the tasks by yourselves with the goal of strengthening your SEO competences. If needed, we will hold seminars where we share our knowledge, specific strategies, methods and give you tools for you to use in your daily work.
Once a month we will send a report containing documentation of our work and results. The reports will for example contain documentation about our work, your current position on Google, and your number of visitors on the website and following sales.
The content of the reports may vary based on the KPIs we have decided. The reports are based on the data from our analyzing tools such as Google Analytics and SEMrush. Beside the reports we also send weekly statistics of your positions in Google.
Every three months we will be evaluating the results of our collaboration. These meetings will be based on those reports with documentation of our work and results that we have send to you.
We adjust our future work based on the evaluation in order for us to be sure that we will reach our KPI’s. We can assure you that meeting our goals before time, doesn’t make us slow down.
We are a Danish SEO agency based in Copenhagen but we provide SEO services across both Denmark, Norway, Sweden, and Finland.
No. We can provide a complete digital marketing solution including paid media (Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, and more), content marketing, email marketing, marketing automation, and conversion rate optimization.
Whilst we have never claimed to be the best Danish SEO agency, we definitely believe that we are the best SEO agency for our clients! If we don't believe we're a good fit for your company, we'll let you know. For example, we're most likely not able to assist you if you work within the adult or gambling industry or if your monthly SEO budget is less than $500.