ROAS (Return On Ad Spend)
What is ROAS? As written above, ROAS is an abbreviation for Return on Ad Spend, which is about the return you get from using Google Ads. It compares the revenue you get from Google Ads campaigns with your total spend with Google. ROAS can be calculated on several [...]
Related searches
What are related searches? An example of a related keyword to "cat" could be a cat bed, a scratching post or cat diseases, just to name a few examples for the sake of understanding. As written above, related searches are important when working with SEO. This can be concluded from the fact that good SEO texts not only contain the primary keyword, [...]
Buying motives
What are buying motives? Buying motives are about customer needs. In other words, a customer buys because there is a need for a product or service. The reason for the need is what we call the buying motive. Whether you work in the B2C or B2B world, buying types and buying motives are a sensible idea [...]
Buying behavior
What is buying behavior? Buying behavior is a term used in the world of sales and marketing and refers to the behavior of customers. For example, a customer's buying behavior will be expressed in a customer's decision-making process when he/she is faced with buying a product or service. A study of your customers' buying behavior is about [...].
Strengthen your content strategy
Is your content strategy on point? As you probably already know, content on your website is essential for your visibility on Google. You can have a beautiful and expensive website, but if you don't have good content (in the form of text), your business will never be found in Google search results. The only thing [...]
AI marketing
What is AI marketing? It has become possible for marketers to build a clearer picture of their target audience than ever before. This is due to the development of big data and advanced analytics solutions. At this nexus of progress lies artificial intelligence (AI) marketing. Using data and customer profiles, AI tools learn how to communicate with your [...]
A/B split test
What is A/B split testing? In a world as digital as the one we live in, the number of visitors to a website equals the number of opportunities you have to grow your business by acquiring new customers and build relationships by fulfilling their requests. Businesses want visitors to [...].
Retargeting
What is retargeting? As mentioned above, you have most likely experienced looking at a pair of shoes (or something else) on a webshop. You choose not to buy the shoes, and afterwards you are stalked by ads in various places on the internet showing exactly the shoes you were unsure whether you should buy. I [...]
Advertising
Online advertising vs offline advertising There are two different types of advertising; online advertising and offline advertising. Let's take a closer look at the differences here: Online advertising. Online advertising refers to digital advertising. In other words, marketing that takes place on the internet. General examples include SEA (Search Engine Advertising) and SMM (Social Media Marketing). Offline advertising. Offline advertising is everything [...].
CPM (Cost Per Mile)
What is CPM? CPM (Cost Per Mille) is a term for the price an advertiser pays for 1,000 ad impressions. The ads can be text ads, image ads or video ads on platforms such as Google, YouTube, Facebook, blogs and news media. It's not necessarily 1,000 unique page views, as one person can see the same ad multiple times. Two [...]
