Specialists in advertising

Retargeting

With retargeting campaigns, you can reach purchase-ready and conversion-ready users on social media. Our specialists help you create and optimize your ad campaigns to get the most out of your ad budgets.

Retargeting campaigns

With retargeting campaigns, we help you create value-adding campaigns that help your potential customers down the sales funnel.

Retargeting is all about getting leads/customers by activating the audience that has already shown interest in your products or services.

Recipients who are part of retargeting audiences are often further down the sales funnel, which is why this type of ad creates a great Return-on-Investment and good conversion rates.

Retargeting is a branch of paid advertising and can be done on various social platforms, including Facebook, Instagram and LinkedIn.

How we work with retargeting

At InboundCPH, we always consider the funnel when we do paid advertising. We take the customer journey as our starting point and make sure that your ad budget is spent on creating awareness as well as conversions - depending on your goals.

When we work with retargeting, we have a strong focus on adapting campaigns and messages to both broad audiences, narrow audiences and retargeting audiences.

That way, you'll keep your stakeholders in the palm of your hand as they get to know and build credibility with your company.

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What our customers say

" InboundCPH has taken our Google Ads campaigns to the next level and improved our ROI significantly. Total revenue in Denmark and Norway has increased by 60 %, while our return on ad spend has improved by 47 % compared to last year. I didn't expect such good results at all! "

"From day one, InboundCPH has been fully committed to working with us. They are proactive and not afraid to challenge our usual way of thinking. It's clear that InboundCPH are Google Ads specialists and know how to create profitable ad campaigns. "

" With InboundCPH, we have a committed partner who meets us at eye level. Their analytical and data-driven approach ensures that our SEO efforts and Ads campaigns are in good hands and that InboundCPH does their utmost to ensure that we as a customer achieve success with our marketing. And I really appreciate that! "

" InboundCPH manages to build a good relationship where knowledge sharing is paramount and where the nerdy knowledge is translated into information we can act on. You can tell that InboundCPH knows that SEO and SEM can work miracles. Seeing our brand overtake the competition on Google is a real pleasure 🙂 "

" Honesty, openness and a strong but never complacent belief in their own value are qualities we really appreciate about InboundCPH as a partner. They have never oversold or undersold their services, but have been honest in setting expectations, forecasting and subsequent reporting. "

What is retargeting?

Retargeting is a way of targeting social media campaigns to an audience that has previously shown interest in your business. They have shown interest by, for example, visiting your website or interacting with a post you have shared. Retargeting is possible on several social media platforms, including Facebook, LinkedIn and Instagram.

Why retargeting?

Retargeting is a way for your business to stay top-of-mind with your target audience. Since the target audience is more familiar with your brand, retargeting campaigns are a great way to get them further down the sales funnel. This audience will often include a good proportion of ready-to-buy customers and customers who want to learn more about your brand or service.

How much do retargeting ads cost?

Retargeting budgets often vary greatly and should be adjusted according to your budget and the performance of the campaigns. Retargeting campaigns can be created both as "always-on" tracks or periodic campaigns.

You set the price of your ads yourself and you always have the option to adjust your budget as needed. You choose how much you want to spend on your ads per day or within a certain period. We'll help you customize your budget to fit your goals and get the most value for your money.

Can all businesses use retargeting?

Retargeting campaigns are generally relevant for all companies, but it's not always easy to expand the target groups that can be retargeted. For example, it requires that you have a certain number of visitors to your website. It can take some time to build a good audience. Once you've done that, it's often possible to harvest some low-hanging fruit.

What is the difference between retargeting and remarketing?

There is often confusion around the use of the terms retargeting and remarketing. They are closely related and some use the terms as synonyms. Others believe that retargeting is used in the context of paid advertising, while remarketing is often associated with email marketing and targeting marketing to past or present customers.

Using the latter interpretation, retargeting is a target group that has not necessarily become a lead or customer, but has shown some form of interest. Remarketing is advertising one step deeper and is about utilizing existing leads/customers for upselling or conversions further down the sales funnel.

Are copy and lookalike audiences the same as retargeting?

Definition. A copy and lookalike audience is an audience that an ad platform (such as Facebook Ads and LinkedIn Ads) creates based on, for example, a retargeting audience. The lookalike audience consists of people who are similar to those from the retargeting audience. This type of audience often performs well because these platforms have data that we don't necessarily have access to - and they can create audiences that are similar to your stakeholders and customers.

Find out more

What is social media?

Social media (also called SoMe and social media) are online platforms that provide a framework for social communities. Some of the most common social media platforms are Facebook, Instagram, LinkedIn, Snapchat and TikTok.

How do you work with social media?

With targeted social media advertising campaigns, we help your business increase brand awareness, generate more ready-to-buy leads and make more sales. Read more about us and our work here.

Why do retagging?

Retargeting is a great way to help potential customers down the sales funnel. Retargeting audiences often perform better than other audiences and are therefore worth prioritizing as part of your advertising strategy.

Where can you create retargeting campaigns?

Retargeting can be done on several different platforms, including LinkedIn, Facebook and Instagram.

What is retargeting?

As written above, you have most likely experienced looking at a pair of shoes (or something else) on a webshop. You decide not to buy the shoes, and then you're stalked by ads all over the internet showing the exact shoes you were unsure whether you should buy. In the end, you (maybe) decide to buy the shoes because you are constantly reminded of how cool they are.

Are you wondering if it was all a coincidence? Well, we can tell you pretty quickly that it's not. The explanation is simple; it's a retargeting marketing example.

What is the difference between marketing and remarketing?

Remarketing is also called retargeting marketing, but why isn't it just marketing? We've created another example to help you understand the difference.

When you first visited the webshop with the beautiful shoes, you had found the shoes through some form of marketing. This could be through an ad on Facebook, an Ads ad on Google or something else entirely. My point is that you had already been exposed to announcement from the company the first time. Remarketing means that you have been marketed to the company again.

The way this is done is by storing a cookie on your potential customers' computer, tablet or phone. The cookie triggers a remarketing ad in the places where you have made it possible. For example, in Google search results or on Facebook.

What is the purpose of retargeting marketing?

There are many benefits to using remarketing. Firstly, remarketing can remember your customers for you, including what they are interested in, what they have looked at in your webshop / website and what purchases they did not complete.

This happens without it seeming like you're looking over their shoulder as you write in your notepad, as everything happens automatically.

With that information, you can set up retargeting marketing ads that remind them of the purchases they didn't make, expose them to products they've looked at, or any other appropriate message.

Retargeting marketing and Google Ads.

Here at InboundCPH, we deal with Google Ads, among other things. Therefore, it makes sense for us to give you a closer look at how remarketing works in relation to your Ads advertising on Google.

This is an obvious place to start retargeting, either for those who have recently visited your webshop/website or those who have searched for topics related to your business.

An example could be:

A person has been looking at ski boots on your webshop, but is interrupted during the purchase. Later that day, the person Googles ski boots on their computer and is greeted by an ad from your website with the exact ski boots they were looking at.

If the person clicks on your ad, the chances of them buying are much higher than if you didn't have your retargeting ad.

Retargeting

Retargeting campaigns

What our customers say

What is retargeting?

Why retargeting?

How much do retargeting ads cost?

Can all businesses use retargeting?

What is the difference between retargeting and remarketing?

Are copy and lookalike audiences the same as retargeting?

Find out more

What is social media?

How do you work with social media?

Why do retagging?

Where can you create retargeting campaigns?

Get in touch with us

What is retargeting?

What is the difference between marketing and remarketing?

What is the purpose of retargeting marketing?

Retargeting marketing and Google Ads.

An example could be:

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