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White paper on AI-centric SEO strategy

AI-centric SEO strategy

How to grow on AI-powered search engines

 

Through an AI-centric SEO strategy, you increase the likelihood of being recommended and selected when potential customers ask AI chatbots about relevant solutions, suppliers or products.

Executive summary: 

In complex customer journeys, AI-assisted searches play an increasingly important role in determining "messy middle" - where opportunities are assessed and decisions are matured and made.
  • According to Semrush, AI search will overtake traditional search engines by 2028.
  • Visitors from AI chatbots are 4.4 times more likely to convert than visitors from a traditional Google search.
  • Our analysis of over 1,500 marketing professionals shows that more than 80 % currently use a combination of an AI chatbot and a search engine.
At InboundCPH, since AI's breakthrough two years ago, we've been focused on understanding and acting on the change AI is creating - both in customer decision-making behavior and in the way companies go to market. We've analyzed the new search behavior, experimented in practice and gradually transformed our SEO framework into an AI-first approach, designed to maximize visibility and commercial value in AI-assisted customer journeys.
In this whitepaper, we share our key insights and learnings - strategic, technical and practical - to equip your business for a new reality where visibility is not about being found, but about being chosen.
Get your whitepaper here

Questions?

Do you have questions or are you wondering if it makes sense for you to have a deeper conversation? Contact Henning and start a dialog about the webinar.

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  • Rosenvængets Allé 11, st.
  • 2100 Copenhagen Ø, Denmark
InboundCPH A/S - CVR: 39607255