Google Ads specialists for companies with growth ambitions

A Google Ads agency can help with strategy, setup, optimization, tracking, and ongoing reporting for your advertising campaigns. At InboundCPH, we work on campaign structure, keywords, bidding strategies, ads, landing pages, and data analysis to ensure your budget is spent where it creates the most business value.

Google Ads is particularly effective when there is active demand for your products or services, and you want to be visible to users with a high intent to purchase. This can be relevant for lead generation, e-commerce, launching new services, testing markets, or as a supplement to SEO, where Google Ads can generate faster visibility and more data.

The price depends on your market, competitive landscape, objectives, and advertising budget. Typically, there is both a media budget for Google and an investment in strategy, setup, optimization, and reporting. We always recommend basing your approach on your business goals and potential rather than setting a standard budget in advance.

Google Ads is a paid advertising service where you pay for visibility in Google’s ad placements. SEO is about building organic visibility in search results over time. Google Ads can deliver faster visibility and valuable data, while SEO is often a more long-term investment. The best results often come when the two disciplines work together.

A Google Ads audit is a review of your current Google Ads setup. Among other things, we analyze campaign structure, keywords, ads, budget allocation, bidding strategies, tracking, and conversion data. The goal is to identify what’s working, where potential is being lost, and which optimizations should be prioritized first.

Yes, we work with Performance Max and help businesses leverage Google’s machine learning without losing control. It requires a strong data foundation, clear goals, accurate tracking, and ongoing optimization for this campaign type to deliver value. We always assess whether Performance Max makes sense in conjunction with the rest of your campaign structure.

Yes. Tracking and conversion measurement are a central part of our work with Google Ads. We help ensure that the right actions are measured correctly so that campaigns can be optimized based on valid data. This may include, among other things, conversion tracking, event tracking, form tracking, e-commerce tracking, and quality assurance of the data.

We measure effectiveness based on the KPIs that matter most to your business. These may include leads, sales, revenue, ROAS, CPA, conversion rate, pipeline value, or other commercial goals. We don’t just look at clicks and traffic; we focus on whether the campaigns are creating real value and how the insights can be used to improve advertising, landing pages, and budget prioritization.

Yes, we can take over and further develop an existing Google Ads account. We typically start by analyzing the current structure, tracking, historical performance, and budget allocation. We then assess what should be retained, what needs to be optimized, and where there is the greatest potential for improvement.