Get visibility in Google AI Overviews and ChatGPT
Be found, understood and recommended when customers search for answers in both Google and AI platforms. As an AI-SEO marketing agency, we help ambitious companies build visibility in the search results of the future - both in Google, AI Overviews and AI platforms like ChatGPT, Gemini and Claude.
Search behavior shifts from click to response
Classic SEO is no longer enough if your ambition is to create strong digital
visibility. Today, visibility isn't just about rankings in Google - it's
also about whether your business is mentioned, understood and recommended
by AI systems like ChatGPT, Gemini, Claude and Google AI Overviews.
Many marketing teams experience declining organic traffic, lower click-through rates and
content that doesn't perform like it used to. Search behavior is changing significantly,
because users are increasingly getting answers directly in AI-generated search results
rather than clicking through to websites.
This means that companies need to think broader than classic
search engine optimization. This requires AI-SEO consulting that combines
technical SEO, semantic search, AI visibility, topical authority, content clusters,
entity optimization and a deep understanding of user intent.
At InboundCPH, we help companies strengthen their visibility across
across search engines, AI platforms and semantic search systems. The goal is
is not just more traffic - but more qualified visibility, stronger digital authority
authority and better business results.
What is AI-SEO consulting?
AI-SEO consulting is all about making your business visible in both classic
search results and AI-powered searches. It involves much more than
traditional search engine optimization and requires an AI-SEO advisor who understands
the interplay between search behavior, technology, content, data and business.
Today, Google and AI systems evaluate companies based on
semantic relevance, topical authority, technical quality, AI visibility, search
intent, content clusters, entity optimization and user intent.
In addition, AI platforms like ChatGPT, Gemini and Claude analyze which
companies are mentioned, recommended and used as sources across the web.
the internet. This is where AI-SEO consulting becomes crucial.
The goal is not just to get rankings, but to build digital authority so that
your company is chosen in the systems that your target audience uses for
research, comparison and decision-making.
At InboundCPH, we combine technical SEO, semantic search optimization and
business strategy in a single effort that boosts visibility, leads and long-term
long-term growth.
Semantic relevance
Topical authority
Technical quality
AI visibility
Search intent
Content clusters
Entity optimization
User intent
Schema markup
LLMO, AEO and GEO
Business goals and pipeline
experience
The biggest mistakes companies make with AI and SEO
Many companies still measure SEO on
rankings and traffic alone. But traffic has limited
value if it doesn't generate qualified leads,
pipeline and real business growth.
AI-SEO should therefore not only be assessed on visibility,
but on whether the effort supports the company's
commercial goals and creates a better
decision-making basis for potential customers.
Many are producing large amounts of AI content
without a clear strategy. The problem is rarely the
technology - it's that the content lacks
search intent, semantic structure, subject depth
and proven expertise.
It provides neither strong visibility in Google nor
credibility with AI systems that are increasingly
increasingly assess quality, consistency and
authority across the entire enterprise digital presence.
digital presence.
Even strong content can struggle to
perform if technical SEO, structured data,
internal linking, topical authority and AI visibility
are not in place.
A weak technical foundation makes it harder for
both Google and modern AI systems to understand,
index, connect and highlight your content in relevant
relevant search and decision situations.
Why companies choose InboundCPH as their AI-SEO marketing agency
AI Search & ChatGPT visibility
Semantic SEO & content strategy
Topical authority
Technical SEO & schema markup
User intent
Pipeline & business goals
How we work with visibility and business impact
SEO in Google is not just about rankings, but about attracting the right visitors on the right searches. That's why we work with search intent, content, technique and authority so that your search engine optimization supports your business goals.
01 Analysis
The analysis can include include organic visibility, technical SEO barriers, content gaps gaps, AI visibility, entity signals, competitors, search intent and potential.
02 Strategy
The strategy prioritizes the efforts that have the greatest importance for your visibility, authority and business potential - without without losing focus on quality, relevance and executability.
03 Implementation
We always work without compromise on quality. The goal is not to produce the most possible content, but to create the the right content with the right right structure, depth and relevance.
04 Continuous optimization
Efforts are continuously adjusted according to data, so that your company stronger over time - both in Google and in AI-powered search systems.
Who typically needs AI-SEO advice?
AI-SEO consulting provides particular value for companies that are
digital growth and want to strengthen their visibility in a rapidly changing search
rapidly changing search landscape.
Many companies only realize the need when their existing
SEO efforts start to lose impact. But the earlier AI-SEO is
integrated strategically, the stronger the company will be in the long
in the long run.
Businesses with complex customer journeys
Companies investing heavily in content marketing
Businesses experiencing declining organic traffic
Companies that want to integrate AI into their marketing efforts
Businesses in markets with high digital competition
Businesses that want stronger visibility in both Google and AI searches
Companies where visibility, authority and trust have a direct impact on sales
AI-SEO isn't just a buzzword - it's a measurable growth engine
At InboundCPH, we work data-driven and focus on initiatives that create real business value.
+88%
Azets
Azets, one of the Nordic region's leading providers of financial and payroll administration,
was experiencing a lack of visibility on business-critical searches. Through a
targeted AI-SEO efforts, InboundCPH improved Azets’ structure, semantic
relevance and digital authority.
The result was a significant increase in organic traffic and stronger visibility on the
searches that support their business.
Relevant events
What you can expect from collaboration
Working with InboundCPH starts with an honest assessment of your current situation, potential and biggest growth opportunities. We don't believe in standard reports or generic recommendations, but in strategic advice based on data, experience and concrete business goals.
Along the way, we work closely with your team so that SEO and AI visibility don't become isolated marketing activities, but an integral part of your digital strategy. The goal is not short-term quick wins. The goal is to create a strong digital position that makes your business more visible, more robust and more competitive as AI continues to change the market.
FAQ about AI-SEO and agency collaboration
Is AI Search replacing traditional Google search?
No, it doesn't. AI Search doesn't replace traditional search, but complements and modifies it. Users still search in Google, but more are getting answers directly in AI-generated search results, Google AI Overviews and AI platforms like ChatGPT, Gemini and Claude.
Therefore, AI-SEO should not be seen as a replacement for classic SEO, but as an extension of visibility, authority and digital presence.
What is the difference between SEO and AI-SEO?
Classic SEO is primarily about optimizing a website for visibility in search engines like Google. AI-SEO builds on top of classic SEO and also focuses on how AI systems understand, rate, mention and recommend the company.
You could also describe it as SEO for AI: making content, expertise and digital signals so clear that both search engines and AI systems can understand, assess and recommend the company.
AI-SEO combines technical SEO, semantic search, topical authority, entity optimization, content clusters, schema markup, AI visibility and business strategy.
How does AI-SEO differ from AEO, GEO and LLMO?
AI-SEO is a unified discipline that covers visibility in both classic search engines and AI-powered search systems.
AEO, Answer Engine Optimization, focuses on optimizing content for answer engines and direct answers. GEO, Generative Engine Optimization, is about visibility into generative AI answers. LLMO, Large Language Model Optimization, focuses on how large language models understand, evaluate and recommend companies.
In practice, the disciplines overlap. That's why we work with them together as part of a modern AI-SEO strategy.
How to become visible in ChatGPT and other AI platforms?
Visibility in ChatGPT, Gemini, Claude and other AI platforms requires companies to build clear digital signals across the web.
Often referred to as ChatGPT SEO, the same principles apply to Gemini SEO: strong content, clear entities, authoritative mentions and technical quality that makes the company easy to understand and cite.
This includes strong and credible content, clear expertise, structured information, semantic coherence, authoritative reviews, technical quality and a clear market position.
How do you measure AI visibility?
AI visibility can be measured by analyzing if and how a business is mentioned, recommended and positioned in AI-generated answers and AI-powered search results.
This can include Share of Voice, mentions, citations, competitor positioning, visibility in Google AI Overviews, content performance, search intent and the evolution of relevant prompts and search scenarios.
Does AI-SEO require us to build a completely new website?
No, it doesn't. AI-SEO does not necessarily require a new website. Often, great value can be created by optimizing the existing website, strengthening content structure, improving technical SEO, implementing structured data and highlighting the company's expertise.
However, if the website's technical foundation or information architecture is getting in the way of visibility, major changes may be necessary.
What should I look for when choosing an AI SEO agency?
When choosing an AI Search agency, look for a partner that understands classic SEO, technical SEO, content strategy, AI Search and business.
The right agency should be able to demonstrate experience, work strategically with data, explain priorities clearly and link visibility directly to your business goals.
What does it cost to work with an AI SEO agency?
The price depends on the company's size, market, technical foundation, level of ambition and how much needs to be analyzed, developed and implemented.
At InboundCPH, we customize the collaboration to your goals and situation. We typically start with an assessment of your current visibility and potential, so we can recommend the most value-adding efforts.
