In collaboration with Dansk Markedsføring, we are hosting a seminar where Henning Madsen and Philip Tovborg will discuss how AI is transforming the B2B buying journey, and how companies can strategically leverage AI-SEO to boost their visibility, be recommended in AI-generated responses, and drive growth by 2027.
The B2B buying journey has changed, and AI assistants like ChatGPT are playing an increasingly important role in customers’ research. If your company isn’t visible in AI responses, you risk being overlooked.
At the seminar, you’ll gain insight into how to adapt your marketing mix to the new buyer’s journey and boost your company’s visibility in AI-powered search results.
The seminar is aimed at CMOs, marketing managers, and commercial leaders in B2B companies.
As a participant, you’ll also receive an AI visibility analysis of your business, showing how you appear in AI responses compared to your competitors.
Here's what you'll take home:
Target audience:
CMOs, marketing managers, and commercial leaders at B2B companies. This is relevant for you if you’re responsible for growth, the sales pipeline, visibility, or positioning.
PROGRAM:
08.30-09.00 Registration, coffee, and networking
09.00-09.05 Welcome & introduction
09.05-09.50 The Impact of LLMs on the B2B Buying Journey in 2027
09.50-10.00 Pause
10.00-10.40 How to Gain Visibility in AI Responses: Approach, Business Case, and Measurement
10.40-11.00 Debate: The 10 Questions You Should Ask Yourself
11.00-11.30 Networking Opportunities
Do you have any questions about the seminar or AI-SEO in general? If so, please feel free to contact Henning.