Social media that generates leads. Not just clicks.

Social media advertising works when it’s based on a clear understanding of your customers and your sales cycle. We work with all relevant platforms and build campaigns that can be tracked in the sales pipeline—not just by likes.

WHY THINGS USUALLY GO WRONG

Social media is a business channel. Treat it as such.

Paid social has become more complex. Behind the simple user interface lie ad accounts with hundreds of settings, audience targeting rules, bidding strategies, and tracking layers that require deep experience to navigate correctly. At the same time, the results may look reasonable on the surface, even if the foundation is flawed. As a marketing manager, it can be difficult to know when something is set up incorrectly because the platform doesn’t tell you. It’s not a lack of will that causes many companies’ paid social campaigns to underperform—it’s a lack of insight into what they don’t know.

What we see going wrong time and time again

Hidden account settings cause campaigns to be sent to the wrong target audiences (and countries)
A lack of tracking, which makes it impossible to optimize based on actual results
Tracking that appears to work but measures the wrong thing—and thus hides the real picture
Messages written for everyone and therefore mean nothing to anyone
Creative formats are scaled incorrectly
Landing pages that do not support the user journey
Paid Social is treated as a standalone channel rather than part of the marketing mix

PROVEN TRACK RECORD - WE'VE HELPED OVER 300 COMPANIES CREATE BUSINESS VALUE THROUGH DATA-DRIVEN DIGITAL MARKETING

Year
experience

SPECIALISTS

+300

CASES

OUR APPROACH

We'll start with the business. Not with the platform.

We aren't limited to a single channel. We start by understanding your customers and your sales cycle, and then we recommend the platforms that actually make sense for you. Advertising without that foundation is a waste of money.

EXPLained IN DETAIL

What does a partnership for social media advertising entail?

A partnership with InboundCPH is not a one-size-fits-all solution. It is tailored to your business, your customers, and the channels that make sense within your sales cycle. Below are the areas we typically focus on.

Not all of them are relevant to everyone. We'll figure that out in the initial analysis.

Identifying Customer Journeys and Potential

Target Audience Definition and Segmentation

Media and Campaign Plan

Structuring and Weighting of Initiatives

Advice on messaging and formats

Creative Collaboration and Production

Setting Up Tracking and Conversion Points

Setting Up and Running Campaigns

Ongoing optimization and testing

Reporting on Key Performance Indicators

Dashboard

Integration with Sales and CRM

Close dialogue on results and quality

OUR METHOD

From Analysis to Ongoing Optimization

A good social media setup isn’t something you set up and then forget about. It’s an ongoing process that’s adjusted based on data. We work in two phases: an initial phase that lays the right foundation, and an ongoing phase that optimizes based on that foundation.

01 Analysis and Audit

We’ll review your current setup: tracking, target audiences, messages, and competitors. We’ll identify what’s working and where you’re wasting money. The result is a clear picture of what it takes to drive results.

Introductory

02 Strategy and Setup

We define target audiences and messages, set up tracking, and build the campaign structure correctly from the start. A solid foundation from which to optimize. No “set-and-forget.”.

INTRODUCTION

03 Execution and Optimization

We monitor campaigns on an ongoing basis, pause what isn’t working, and scale what is delivering results. Budgets are adjusted based on data, not gut feelings.

Continuous

04 Reporting

No standard reports with vanity metrics. You’ll get a clear overview of what we’ve spent and what you’ve gotten out of it in terms of leads, sales, and pipeline. We also offer a live dashboard.

Continuous

WHAT OUR CUSTOMERS SAY

We thrive on good relationships

»They challenge us in a way we haven't experienced before. We need specialists who are so skilled that they don't just carry out the tasks we assign them, but also bring the ball back when they see opportunities for growth.«

»They are extremely organized and highly skilled. And they are incredibly detail-oriented—far more so than other agencies. But what really sets them apart is their desire to constantly improve things.«

»We needed a partner who could both challenge us and understand our business. InboundCPH has delivered on both counts—with insight, honesty, and commitment.«

»As a customer, you’re buying expert assistance because you don’t know exactly where the technical challenge lies. But on the other hand, you usually know what you want from a partnership, and InboundCPH was able to fulfill that for us.«

» InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied. «

»With InboundCPH, we didn't just get an agency—we got a team that understood that strategy and trust go hand in hand.«

" The entire collaboration has worked incredibly well, where you had a sharp team. There has been continuous interaction in the tasks, which has created great results. It has been success after success all the way through. "

" I wouldn't have dared to dream that we would have gotten to where we are today. There is no doubt that the huge growth is due to the collaboration we have had with InboundCPH and the good interaction between them, us and our web developers. I'm glad that InboundCPH is not commission-based - shall we just say that? "

" Henning was personally the reason we switched to InboundCPH, as he showed good business acumen, humility and an ambitious approach to solving the challenges that Spies and I faced. InboundCPH works purposefully and visionary around our joint solution proposal and can navigate on all levels. "

" It's clear to see that InboundCPH has been working with SEO since 1997. They know what works, what to pay attention to and in which direction SEO is evolving. They are used to working with large organizations and strong at communicating complex SEO topics so that all stakeholders understand them. "

" Honesty, openness and a strong but never complacent belief in their own value are qualities we really appreciate about InboundCPH as a partner. They have never oversold or undersold their services, but have been honest in setting expectations, forecasting and subsequent reporting. "

SOCIAL ADS AUDIT

Not sure if your setup is working? Get a Social Ads audit.

We review your campaigns, target audiences, messages, and tracking—and give you a clear picture of what’s working, what’s wasting your budget, and what needs to be adjusted. The audit is a concrete basis for decision-making, not a sales pitch.

QUESTIONS & ANSWERS

That's what you're asking us

Which platforms are you focusing on?

It depends on your business and who you want to reach. We work with all relevant platforms—LinkedIn, Meta, Reddit, TikTok, Pinterest, YouTube, and Snapchat. LinkedIn is typically the most effective channel when you need to reach specific job titles and companies. Meta is effective for lead generation, sales, and brand awareness, provided that tracking is set up correctly. YouTube makes sense when you need to build brand awareness over time. We always make recommendations based on your specific situation—not on what’s popular or what we’d prefer to sell.

How much does it cost to advertise on LinkedIn?

LinkedIn is significantly more expensive than most other platforms, and you should expect to spend at least approximately 10,000 DKK per month per campaign. However, the overall recommendation depends on many factors—including your objectives, target audience size, who you want to reach, and the number of campaigns. This means that LinkedIn only makes sense if your average order value is high enough to cover the cost. This is one of the first things we clarify before recommending LinkedIn as a channel. We do not run LinkedIn Ads if it doesn’t make business sense for you, and we have many examples where the budget is better spent on Meta, even in B2B contexts.

Do you measure success based solely on likes and clicks?

No. Likes and clicks are vanity metrics. We set up tracking that links the campaigns to your CRM and sales pipeline so you can see which campaigns are driving MQLs and SQLs. This requires solid technical setup from the start, but it’s the only way to know if your budget is being spent wisely. When we evaluate campaign performance, we do so in close collaboration with you, so we always take your perspective on sales and the pipeline into account.

What's the difference between working with you and a traditional social media agency?

Most social media agencies are built around content and community management. We’re built around performance, growth, and business results through tactical campaigns that align with your overall marketing strategy. We’re focused on whether you’re generating qualified leads and sales from your budget, and whether your overall activities support every stage of the customer journey. It’s a fundamentally different approach.

We're already on it. How can you help us?

That’s the most common starting point. We typically start with an audit of the existing setup so we have a realistic picture of what’s working, what’s wasting budget, and what needs to be adjusted. From there, we can either take over operations, advise your internal team, or assist with specific parts of the initiative.