Get a Social Ads Audit from experienced specialists
Get an honest look at how your campaigns, target audiences, and messages work together—and how you can use your budget most effectively. We identify strengths, weaknesses, and opportunities for improvement so you know where it makes sense to continue investing and where you should make adjustments.
Why a Social Ads Audit?
Paid social has become more complex. More platforms, more formats, more data and higher expectations for documentation and impact. At the same time, the results may look good on the surface, but the fundamentals are flawed.
A Social Ads audit gives you an informed initial assessment of whether your campaigns are built on a solid foundation or whether their performance is actually being hindered by, for example, inappropriate setup, incorrect targeting, or a lack of alignment between the ad and the landing page.
The audit provides an initial overview that helps you assess where your initiatives are actually creating value and where adjustments or more in-depth analyses are needed.
What are we looking at?
In a Social Ads audit, we take a strategic, holistic approach. We don’t look at individual campaigns in isolation, but rather assess the interplay between the key elements of your paid social efforts.
The audit includes, among other things:
- Review account structure and campaign setup
- Audience assessment, bid strategy and budget allocation
- Evaluating messaging and creative formats
- Overall check of landing pages and user journey
- Technical review of tracking and data basis
The purpose is to identify the most important strengths, weaknesses, and obvious areas for improvement.
From overview to next steps
The Social Ads audit provides you with a prioritized summary that clearly shows where it makes sense to focus your efforts.
You’ll receive a basis for decision-making that points to the next steps, such as the need for:
- Deeper performance and data analysis
- Adjusting account structure or campaign architecture
- Sharpening audiences and messaging
- Optimizing tracking, conversions or landing pages
Our approach is experience-heavy and senior-based, so recommendations take into account complexity, business and objectives.
The audit is often the first step in a collaboration, after which we assist with analysis, strategy, and execution—when and if it makes sense for you.
What our customers say
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
CMO
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
Growth Marketing Manager
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
Head of Marketing
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
Marketing Manager
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
Head of Digital Media and Lead Generation
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
CMO
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
Strategic project manager
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
eCommerce Manager
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
eCommerce manager
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
Online Manager
”InboundCPH did an audit of our Google Ads and Meta Ads accounts. It was a good process from start to finish. They were thorough in their research before conducting their audit, which resulted in their recommendations being relevant. The results were presented in a structured way and with a dialog-based approach. We were very satisfied.”
Digital Manager
experience
specialists
customer cases
Frequently asked questions
What is a Social Ads audit?
A Social Ads audit is an initial review of your paid social setup that provides an overview of performance, structure, and potential. It is designed as a diagnostic first step, not as a full analysis or strategy.
Who is a Social Ads audit relevant for?
A Social Ads audit is relevant if you:
- Spends significant budgets on paid social
- Are you unsure how effectively the budget is being used?
- Experiencing fluctuating or stagnant performance
- Want an impartial view before you invest further
Which channels can we look into?
We look at the channels you need. We have experience with virtually all major social advertising platforms, including:
- Meta
- TikTok
- Snapchat
What does this require of you?
You'll get the most out of an audit if you tell us about your wishes, needs, challenges, and any relevant background information.
In addition, we will need access to your advertising accounts to analyze the data.
It's also beneficial if we can get an overview of your tech stack and tracking setup.
What happens after the audit?
After the audit, we’ll review our observations and recommendations with you. During this discussion, we’ll determine which initiatives make sense to pursue further—either internally within your organization or through continued collaboration with us.
What does a Social Ads audit cost?
The price depends on the size of your account, complexity and number of platforms. You'll always get a fixed quote before we start, so there's full transparency around price and delivery.
