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Professional events

Courses & webinars

Join our courses and webinars and get inspiration for your marketing strategy. If your field is B2B, B2C or e-commerce, you can gain new knowledge and inspiration about SEO, Google Ads, SoMe, Lead generation, Marketing automation and much more.

Strategic Consulting (Seminars & webinars)_Martino

We keep you up-to-date with the latest digital knowledge and professionalise your company's work with SEO, Google Ads, SoMe, lead generation and marketing automation. See our current events in the calendar and join our free seminars and webinars held by leading specialists.

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Events (Seminars & Webinars)_Freja & Mark
Seminars and webinars

Current events

10

Mar

Cookie chaos: 97% of all companies are currently breaking the law - Are you?

Tuesday, October 3 / 10.00 - 10.30

Learn how to navigate the cookie jungle. In this webinar, Alexander Kobberø will take you on an informative journey, focusing on the recent landmark study that revealed that 97% of Danish websites send personal data to third-party services without consent. The webinar aims to clear up the confusion around cookies and help you understand your options.

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10

May

Why creative is crucial to the success of your ad

Thursday, October 5 / 10.00 - 10.30

In a world where attention is a rare currency, it's crucial to understand how graphics and creatives can make your ads more effective. In this webinar, Helena Eskildsen will dive into why graphics are so important and how they interact with the medium you're advertising on. Learn about best practices for creatives and gain insights into the latest data that emphasizes the importance of graphics in advertising.

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10

Dec

SEO in 2024: Trends and tendencies

Thursday, October 12 / 10.00 - 11.00

In a digital world where competition is intense, it's important to stay up to date with the latest trends and technologies. In this webinar, Christopher Hofman Laursen will give you access to invaluable tools and up-to-date knowledge that will help you strengthen your SEO strategy using advanced artificial intelligence and the innovative technology known as ChatGPT.

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Jan

Know the basics: Graphic AI in practice for marketing professionals

Thursday, October 26 / 13.00 - 15.30 - Thursday, November 30 / 13.00 - 15.30

Step into the world of AI with our "Know the basics: Graphical AI for marketing professionals" online Workshop. This workshop is for those who want to learn more about graphical AI and discover how it can be implemented in your marketing activities. The goal of the workshop is to give you the necessary skills to optimize workflows immediately, which is why you will be working with it hands-on. NOTE: It is essential that you have access to Midjourney and an Adobe license to participate in the workshop.

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01

Jan

Online ChatGPT Masterclass - The Basics

Tuesday, October 31 / 13.00 - 16.00 - Wednesday, November 22 / 13.00 - 16.00 - Tuesday, December 19 / 13.00 - 16.00

Step into the world of AI with our intensive "ChatGPT Masterclass - The Basics" online Course. Regardless of your current level of AI knowledge, this masterclass is designed to equip you with key skills and tools that will enable you to integrate and utilize ChatGPT in your business in an efficient and seamless way. During three intensive hours, our experienced AI team, consisting of Henning Madsen and Christopher Hofman, will give you an introduction to ChatGPT and provide you with a basic understanding of ChatGPT. NOTE: It is important that you have your own computer and access to ChatGPT Plus version 4.

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ON-DEMAND WEBINAR

Webinars On-demand

On this page you can watch and re-watch various webinars we have held in the past. During the different webinars we dive into emer that can strengthen your knowledge in relevant areas

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Bullshit and agency selection: How to choose the right agency?

On-demand

In this on-demand webinar, Peter Halling Hilborg will talk about agency selection and what to consider when choosing a new agency partner.

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What is the real value of SEO?

On-demand

In a world where technology is constantly evolving, SEO faces new challenges and opportunities. Andrew Holland, Director of SEO at JABH, dives into how SEO can be measured and valued more effectively in the marketing landscape. He argues that SEO's true value lies in its ability to increase a company's physical and mental accessibility in search engines. This makes it a critical component of any marketing strategy.

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The recipe for ChatGPT SUPER prompts

On-demand

Unhappy with your output in ChatGPT? Get superhero powers with next level prompting in ChatGPT with InboundCPH's new SUPER framework.

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Santi & Christopher build a B2B customer journey map for whistleblowing

On-demand

Head of SEO, Christopher Hofman Laursen, together with Santi Roc Castells, Director of Marketing at Cookie Information, uncover the search intent on Google for "Whistleblowing".

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Learn to build effective customer journey maps using Google user data

On-demand

In this on-demand webinar, Christopher Hofman Laursen teaches you how to build customer journey maps and provides tips and advice.

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"The Customer Journey Mapping Method" - Understand your users and win on Google!

On-demand

Christopher Hofman Laursen introduces you to the customer journey mapping methodology and why it's important for understanding users.

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Thomas and Christopher build a customer journey map for "port wine"

On-demand

Head of SEO, Christopher Hofman Laursen and Thomas Birch, Founder and CEO at Greatwine, build a customer journey map for "port wine"

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SEO & AI - How to build ChatGPT prompts

On-demand

Henning Madsen and Christopher Laursen show you how to build ChatGPT prompts that win on Google

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How to build ChatGPT prompts like a superhero! 

On-demand

Head of SEO, Christopher Hofman, walks through examples of super prompts for ChatGPT that we work with at InboundCPH.

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The future of SEO: Harnessing AI to dominate search engines

On-demand

Henning Madsen and Christopher Laursen explain AI and how you can use it to dominate search engines and your overall SEO strategy

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Get ready for GA4 - avoid losing data in the automatic migration

On-demand

Alexander Kobberø explains GA4 and how you can still use it legally. He discusses how to avoid the automatic migration and gives you tips and tricks for other tracking options

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Video advertising on TikTok, Meta, LinkedIn & YouTube in 2023

On-demand

Peter Halling Hilborg and Josephine Ludvigsen explain the advertising opportunities in 2023 on social media and how to choose the right platform

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Video advertising in 2023

On-demand

Peter Halling Hilborg explains video advertising in 2023 and why you should use this channel in your marketing

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Learn to track and analyze data in Google Ads and Meta

On-demand

Alexander Kobberø explains how you can lead your digital marketing department to success based on data.

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SEO in 2023: trends and tendencies

On-demand

Head of SEO Henning Madsen presents you with the latest and most relevant methods and strategies for SEO in 2023. He dives into AI generated content, content dept and topic clustering as well as analytics and recommendations.

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Search Intents & Micro Intents

On-demand

Companies are creating too few pages with too broad content that doesn't cover specific search intents. In this on-demand webinar, Head of SEO Christopher Hofman and Olaf Kopp, Head of SEO at Aufgesang, focus on micro intents on Google.

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Christopher and Ture build a customer journey map for "backup service"

On-demand

The two experts identify different touchpoints within Atea's backup service solution using Google Data.

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How will AI affect Google search results?

On-demand webinar

AI-generated answers are moving into Google search results. But what will the new search experience be like? And what should we do with SEO? In this on-demand webinar, our Head of SEO Christopher Hofman and SEO consultant Søren Riisager will focus on how AI will affect Google search results.

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7 tips for building customer journeys in 2023

On-demand webinar

Our Head of SEO, Christopher Hofman, delves into the latest insights on digital customer journeys in 2023.

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Gamification is no longer just for B2C

On-demand

Nikolaj F. Skarbye from Scratcher and Henning Madsen share their experiences on Gamification in B2B marketing.

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SEO - Learn more about customer journey mapping

On-demand

Watch as Christopher Hofman Laursen, together with Kristian Larsen, CMO at "Anew Sleep", builds a customer journey map for "weighted down".

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SEO & AI: Auto-GPT, Baby AGI & Google Magic

On-demand

We focus on news like Auto-GPT and other AI features that you can use in your battle to own the traffic on Google (and Bing).

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How to create great content across the B2B customer journey

On-demand

Content production can be a complex discipline to navigate. What seems to work yesterday may not work today. In the past, quantity and variety were key, but today relevance and quality are more important than ever.

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SEO - SEM Synergies: make the most of the interaction

On-demand

The webinar will give you an insight into how the two disciplines affect each other and what buttons you can turn to achieve, among other things, better click rates and more relevant traffic.

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B2C SEO Strategy in a Recession

On-demand

In this B2C SEO webinar, Henning Madsen tackles the hard facts and explains why SEO is an absolutely necessary part of an agile marketing budget in a modern world.

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Dynamic marketing

On-demand

The idea behind Dynamic Marketing is to capture demand when it is there and where there is the greatest likelihood of a conversion. Watch our webinar and learn how to get the most out of your ad dollars using dynamic marketing.

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How to turn data into business insights in Google Analytics

On-demand

The webinar is aimed at those who want to understand how to turn data into business strategy and create value from the right data.

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The best SEO hacks for your content strategy

On-demand

This webinar is aimed at both seasoned content marketers and those who want inspiration on how to get started with an insightful content strategy.

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SEO strategy for B2B in 2022

On-demand

In this Inbound Masterclass, Henning addresses Business to Business and explains why SEO is an absolutely necessary part of a modern B2B media budget.

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How to sharpen your B2B digital growth journey in 2022

On-demand

Download our webinar and kick-start your digital growth journey. Create the best business conditions to execute your strategy across channels and markets.

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SEO Strategy 2021 for B2B & B2C

On-demand

Gives you the opportunity to journey with Henning Madsen into the world of SEO, where you will gain a strategic understanding of Google as a sales channel.

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Operational SEO webinar

On-demand

The webinar is for those who already have a good handle on SEO, but need concrete knowledge on how to take your SEO efforts to the next level.

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What participants say

opinion-berlingske

Super important and exciting communication of the areas of action I need to prioritise. At Berlingske, we are seeing increasing demands from our advertisers, and by strengthening our SEO efforts, we can ensure them a higher return on their campaigns.

opinion-potential-house

Professionally solid seminar. Easy to understand and good metaphors. Thank you for taking the time to answer questions - and for keeping the number of participants at a level that ensured there was room for immersion and interaction.

opinion-callistos

Super seminar at eye level with a good progression. The new survey showing when it makes sense for us to address SEO so that efforts are prioritised correctly and profitability is highest was very interesting.

Meet your trainers

Google Marketing Specialists

With professional passion, humour and commitment, we have been teaching for more than 20 years with one goal in mind: to ensure the success of businesses - large and small - across the country through data-driven Google Marketing strategies. We are specialists in SEO and Google Ads.

The starting point for our training is a solid understanding of your business, your target audience and your objectives, so that we can provide concrete actions to ensure the best results for your business. We will be measured on your success and the value we create together.

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Get in touch

Do you need help with your Google Marketing efforts, or are you considering whether it makes sense for your company to focus on SEO and Google Ads? Contact Henning Madsen and have a dialogue about your project.

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