Professional events

Events & Webinars

We’ll keep you up to date with the latest digital insights and help your company take its work with SEO, Google Ads, social media, lead generation, marketing automation, AI, and much more to the next level. Check out our current events and webinars below, hosted by leading industry experts.

KNOWLEDGE FOR GROWTH

Get the latest knowledge in digital marketing

ON-DEMAND WEBINAR

On-demand webinars

On this page you can watch and re-watch various webinars we have held in the past. During the different webinars we dive into emerging topics that can strengthen your knowledge in relevant areas

The fatal click

On-demand
Today, the digital landscape has become more complex due to technical challenges, new regulations and restrictions. As a result, it's easier than ever to get caught breaking the rules. Perhaps there's an employee from the Swedish bank Avanza right now with very red ears after activating Facebook's automatic advanced matching. It cost them 15 million Swedish kronor.

What is the real value of SEO?

On-demand
In a world where technology is constantly evolving, SEO faces new challenges and opportunities. Andrew Holland, Director of SEO at JABH, delves into how SEO can be measured and valued more effectively in the marketing landscape. He argues that SEO's true value lies in its ability to increase a company's physical and mental accessibility in search engines. This makes it a critical component of any marketing strategy.

Santi & Christopher build a B2B customer journey map for whistleblowing

On-demand
Head of SEO, Christopher Hofman Laursen, together with Santi Roc Castells, Director of Marketing at Cookie Information, uncover search intent on Google for whistleblowing.

"The Customer Journey Mapping Method" - Learn to understand users and win on Google!

On-demand
Christopher Hofman Laursen introduces you to the customer journey mapping methodology and why it is important for understanding users.

Search Intents & Micro Intents

On-demand
Companies are creating too few pages with too broad content that doesn't cover the specific search intent. In this on-demand webinar, Head of SEO, Christopher Hofman and Olaf Kopp, Head of SEO at Aufgesang, focus on micro intents on Google.

Gamification is no longer just for B2C

On-demand
Nikolaj F. Skarbye from Scratcher and Henning Madsen share their experiences on Gamification in B2B marketing.

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