We keep you up-to-date with the latest digital knowledge and professionalise your company's work with SEO, Google Ads, SoMe, lead generation and marketing automation. See our current events in the calendar and join our free seminars and webinars held by leading specialists.
10
Mar
Cookie chaos: 97% of all companies are currently breaking the law - Are you?
Tuesday, October 3 / 10.00 - 10.30
Learn how to navigate the cookie jungle. In this webinar, Alexander Kobberø will take you on an informative journey, focusing on the recent landmark study that revealed that 97% of Danish websites send personal data to third-party services without consent. The webinar aims to clear up the confusion around cookies and help you understand your options.
10
May
Why creative is crucial to the success of your ad
Thursday, October 5 / 10.00 - 10.30
In a world where attention is a rare currency, it's crucial to understand how graphics and creatives can make your ads more effective. In this webinar, Helena Eskildsen will dive into why graphics are so important and how they interact with the medium you're advertising on. Learn about best practices for creatives and gain insights into the latest data that emphasizes the importance of graphics in advertising.
10
Dec
SEO in 2024: Trends and tendencies
Thursday, October 12 / 10.00 - 11.00
In a digital world where competition is intense, it's important to stay up to date with the latest trends and technologies. In this webinar, Christopher Hofman Laursen will give you access to invaluable tools and up-to-date knowledge that will help you strengthen your SEO strategy using advanced artificial intelligence and the innovative technology known as ChatGPT.
01
Jan
Know the basics: Graphic AI in practice for marketing professionals
Thursday, October 26 / 13.00 - 15.30 - Thursday, November 30 / 13.00 - 15.30
Step into the world of AI with our "Know the basics: Graphical AI for marketing professionals" online Workshop. This workshop is for those who want to learn more about graphical AI and discover how it can be implemented in your marketing activities. The goal of the workshop is to give you the necessary skills to optimize workflows immediately, which is why you will be working with it hands-on. NOTE: It is essential that you have access to Midjourney and an Adobe license to participate in the workshop.
01
Jan
Online ChatGPT Masterclass - The Basics
Tuesday, October 31 / 13.00 - 16.00 - Wednesday, November 22 / 13.00 - 16.00 - Tuesday, December 19 / 13.00 - 16.00
Step into the world of AI with our intensive "ChatGPT Masterclass - The Basics" online Course. Regardless of your current level of AI knowledge, this masterclass is designed to equip you with key skills and tools that will enable you to integrate and utilize ChatGPT in your business in an efficient and seamless way. During three intensive hours, our experienced AI team, consisting of Henning Madsen and Christopher Hofman, will give you an introduction to ChatGPT and provide you with a basic understanding of ChatGPT. NOTE: It is important that you have your own computer and access to ChatGPT Plus version 4.
On this page you can watch and re-watch various webinars we have held in the past. During the different webinars we dive into emer that can strengthen your knowledge in relevant areas
In this on-demand webinar, Peter Halling Hilborg will talk about agency selection and what to consider when choosing a new agency partner.
In a world where technology is constantly evolving, SEO faces new challenges and opportunities. Andrew Holland, Director of SEO at JABH, dives into how SEO can be measured and valued more effectively in the marketing landscape. He argues that SEO's true value lies in its ability to increase a company's physical and mental accessibility in search engines. This makes it a critical component of any marketing strategy.
Unhappy with your output in ChatGPT? Get superhero powers with next level prompting in ChatGPT with InboundCPH's new SUPER framework.
Head of SEO, Christopher Hofman Laursen, together with Santi Roc Castells, Director of Marketing at Cookie Information, uncover the search intent on Google for "Whistleblowing".
In this on-demand webinar, Christopher Hofman Laursen teaches you how to build customer journey maps and provides tips and advice.
Christopher Hofman Laursen introduces you to the customer journey mapping methodology and why it's important for understanding users.
Head of SEO, Christopher Hofman Laursen and Thomas Birch, Founder and CEO at Greatwine, build a customer journey map for "port wine"
Henning Madsen and Christopher Laursen show you how to build ChatGPT prompts that win on Google
Head of SEO, Christopher Hofman, walks through examples of super prompts for ChatGPT that we work with at InboundCPH.
Henning Madsen and Christopher Laursen explain AI and how you can use it to dominate search engines and your overall SEO strategy
Alexander Kobberø explains GA4 and how you can still use it legally. He discusses how to avoid the automatic migration and gives you tips and tricks for other tracking options
Peter Halling Hilborg and Josephine Ludvigsen explain the advertising opportunities in 2023 on social media and how to choose the right platform
Peter Halling Hilborg explains video advertising in 2023 and why you should use this channel in your marketing
Alexander Kobberø explains how you can lead your digital marketing department to success based on data.
Head of SEO Henning Madsen presents you with the latest and most relevant methods and strategies for SEO in 2023. He dives into AI generated content, content dept and topic clustering as well as analytics and recommendations.
Companies are creating too few pages with too broad content that doesn't cover specific search intents. In this on-demand webinar, Head of SEO Christopher Hofman and Olaf Kopp, Head of SEO at Aufgesang, focus on micro intents on Google.
The two experts identify different touchpoints within Atea's backup service solution using Google Data.
AI-generated answers are moving into Google search results. But what will the new search experience be like? And what should we do with SEO? In this on-demand webinar, our Head of SEO Christopher Hofman and SEO consultant Søren Riisager will focus on how AI will affect Google search results.
Our Head of SEO, Christopher Hofman, delves into the latest insights on digital customer journeys in 2023.
Nikolaj F. Skarbye from Scratcher and Henning Madsen share their experiences on Gamification in B2B marketing.
Watch as Christopher Hofman Laursen, together with Kristian Larsen, CMO at "Anew Sleep", builds a customer journey map for "weighted down".
We focus on news like Auto-GPT and other AI features that you can use in your battle to own the traffic on Google (and Bing).
Content production can be a complex discipline to navigate. What seems to work yesterday may not work today. In the past, quantity and variety were key, but today relevance and quality are more important than ever.
The webinar will give you an insight into how the two disciplines affect each other and what buttons you can turn to achieve, among other things, better click rates and more relevant traffic.
In this B2C SEO webinar, Henning Madsen tackles the hard facts and explains why SEO is an absolutely necessary part of an agile marketing budget in a modern world.
The idea behind Dynamic Marketing is to capture demand when it is there and where there is the greatest likelihood of a conversion. Watch our webinar and learn how to get the most out of your ad dollars using dynamic marketing.
The webinar is aimed at those who want to understand how to turn data into business strategy and create value from the right data.
This webinar is aimed at both seasoned content marketers and those who want inspiration on how to get started with an insightful content strategy.
In this Inbound Masterclass, Henning addresses Business to Business and explains why SEO is an absolutely necessary part of a modern B2B media budget.
Download our webinar and kick-start your digital growth journey. Create the best business conditions to execute your strategy across channels and markets.
Gives you the opportunity to journey with Henning Madsen into the world of SEO, where you will gain a strategic understanding of Google as a sales channel.
The webinar is for those who already have a good handle on SEO, but need concrete knowledge on how to take your SEO efforts to the next level.
Super important and exciting communication of the areas of action I need to prioritise. At Berlingske, we are seeing increasing demands from our advertisers, and by strengthening our SEO efforts, we can ensure them a higher return on their campaigns.
Professionally solid seminar. Easy to understand and good metaphors. Thank you for taking the time to answer questions - and for keeping the number of participants at a level that ensured there was room for immersion and interaction.
Super seminar at eye level with a good progression. The new survey showing when it makes sense for us to address SEO so that efforts are prioritised correctly and profitability is highest was very interesting.
Gain more knowledge and greater insight into your digital business, so that you can plan and prioritize your company's Google Marketing efforts on an informed and qualified knowledge base.
Learn about your financial gain by investing in Google.
Learn how to visualize your data.
Learn how to relaunch a website without losing visibility.
Our specalists offer great sparring and advice for your business.
Acquire knowledge on how to achieve success through SEO efforts.
Gain insight into the most effective online marketing channels in Denmark.
With professional passion, humour and commitment, we have been teaching for more than 20 years with one goal in mind: to ensure the success of businesses - large and small - across the country through data-driven Google Marketing strategies. We are specialists in SEO and Google Ads.
The starting point for our training is a solid understanding of your business, your target audience and your objectives, so that we can provide concrete actions to ensure the best results for your business. We will be measured on your success and the value we create together.
Do you need help with your Google Marketing efforts, or are you considering whether it makes sense for your company to focus on SEO and Google Ads? Contact Henning Madsen and have a dialogue about your project.
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