A migration is a significant change to a website that can affect its visibility in search engines. It often involves major changes to the website's technical platform, structure, content and layout. Examples of migrations include website redevelopment, website redesign, CMS change, domain name change and merging two websites.
The migration book provides advice and guidance on how to migrate your website without losing visibility in search engines. In the worst case scenario, a poorly executed migration can mean that your website loses all visibility - and thus all visitor traffic - from search engines. And once the damage is done, it can be difficult and time-consuming to repair.
The book is quite long and contains many technical aspects of SEO. But the recommendations in the book are essential to the success of your migration, so it's important that you dedicate the necessary time and resources to them. We promise that it will ultimately be a good investment for your company's online presence.
There can be specific challenges and sources of error associated with certain types of migrations. This book contains general guidance and does not necessarily take into account your specific situation. If you need help and sparring, you are very welcome to contact us by email [email protected] or phone +45 70 23 35 35.
Fill out the form here to download the migration book. By downloading, you also sign up for our newsletter (can be unsubscribed at any time).
Information about the book:
What is a migration?
Possible consequences
Distribution of roles
The migration process
Strategy and action plan
Development of a new website
The migration itself
Test and evaluation
About content
Moving content
Content customization
Merging content
Adding content
Deleting content
About technology
Redirects (redirects)
XML sitemap
Robots.txt
Domain
Web addresses
WWW (World Wide Web)
HTTP and HTTPS
Conclusion
Get in touch with us
Do you need help migrating your website or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen to discuss your migration project.
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