Digital Marketing Guides

Even though you want visitors from Google, the reader is your most important protagonist when you write. Because the reader can become a customer. Google can't. That's why your reader should want to read your text all the way through - regardless of whether you're writing SEO text or not.

In this post, we leave the floor to our great partner Majbritt Lundwho runs his own communication company specializing in online texts.

The content on your website is essential for your visibility on Google. If Google can't understand what your website is about and if the content isn't aligned with what your target audience is searching for, your website will never be found online. Good, well-crafted content that is aligned with your target audience's search habits on Google is therefore a cornerstone of any SEO strategy.

A Title Tag is a short, clickable heading that appears in Google search results. The Title Tag has a big impact on your visibility on Google and on how many of the users on Google choose to click on your website instead of a competitor's website. In this article, you'll find tips on how to write a good title tag.

A Meta Description is a short description that appears in Google search results. Every page on your website should have a Meta Description because it affects how many of the users on Google choose to click on your website instead of one of your competitors' websites. In this article, you'll find tips on how to write a good Meta Description.

A keyword analysis is the foundation for a successful SEO effort. It provides insights into what your target audience is searching for on Google and thus what content can attract and engage your audience. In this post, you will learn how to do an effective keyword analysis.

When marketing, data and decision-making become complex, it requires clear direction. The digital customer journey is constantly changing and the way we seek information is changing rapidly with the rise of AI search engines and zero-click searches. In this landscape, simply producing content is no longer enough. To attract ready-to-buy customers and drive proven growth, your business needs a strong, data-driven content marketing strategy. A recent study from the Content Marketing Institute shows that only 29 percent of B2B companies that have a proven content strategy consider it to be very or extremely effective. The main reason is often unclear goals and lack of connection to the customer journey. At InboundCPH, we combine strategic advice with senior execution so that your efforts not only drive traffic, but translate into sales-qualified leads and measurable growth. In this guide, you'll get the practical framework that positions you as market leaders and gains visibility in both traditional search engines and modern AI answers.

Duplicate content (i.e. identical content on two or more different pages) can harm your visibility on Google. In this article, you can learn how to easily identify and remove duplicate content on your website.

Images (including product images) are an important part of the content on many websites, but Google has a hard time understanding images. Fortunately, there are a number of things you can do to help Google understand your images and increase your visibility in Google Image Search. You can learn more about this here.

Headings and subheadings are an important part of your SEO work with content optimization. Here are some basic tips on how to write good headings and how to mark them up correctly with so-called -tags.

We often get the question: "How many times should I include a keyword in the text?". Unfortunately, there is no clear-cut answer to this question, and below I will try to help you understand how to best use keywords in your texts.