Google Keyword Planner

Want more traffic from Google? The first thing you need to examine is what people are actually searching for. There are tools to help you with that, and Google Keyword Planner is one of them. Keyword Planner, also called Keyword Planning, is a whole world of its own!

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What is Google Keyword Planner?

Google Keyword Planner is a tool that can give you knowledge about how many people search for specific keywords on Google. The Google Keyword Planner tool has been available for quite a few years, which is why working with Google Keyword Planner has become a big part of many marketers' everyday lives. Google Keyword Planner has been instrumental in the production of all the texts found on the web worldwide precisely because the tool can give you an insight into the trend of a keyword in relation to the monthly search volume.

But time's Google Keyword Planner became a bit unpopular because they removed the ability to see the exact monthly search volume, where as a default they now only show a range. However, you can get the exact monthly search volume back, but it requires you to run Google Ads and that costs money.

You even need to have some activity on your Google Ads account before you can use the tool to its full potential. Don't let that stop you from using Google Keyword Planner, as it's a very powerful, and very necessary tool that has some very clear benefits. Keyword Planner can actually introduce you to keywords that you can't find anywhere else.

Benefits of using Google Keyword Planner

Although Google Keyword Planner has come under criticism over time and now requires you to pay for the tool to see your monthly searches, the tool still has a number of benefits that will help you along the way especially if you have a start-up business. Google Keyword Planner can be a great entry point when creating online campaigns.

  • Discover new keywords. Google Keyword Planner gives you suggestions for new keywords related to your products or website.
  • See monthly searches. See the monthly number of searches for your keywords. However, as mentioned earlier, this requires you to pay Google if you want to use this service. 
  • Decision of purchase. The average purchase for your ads, presented based on your keywords, will be presented to you.
  • Organising your keywords. Google Keyword Planner categorizes your keywords into different categories related to your brand.
  • Create new campaigns. Based on your Keyword Planner's research on your keywords, you can create more targeted online campaigns with your most searched and relevant keywords for your website.

An important note is that the more concrete keywords you have, the more accurate numbers you will get from Keyword Planner. If you use all keyword suggestions related to your business, your monthly searches will be less specific.

How to use Google Keyword Planner

Once you've created an account, Google Keyword Planner gives you two options to get started, which are:

Find keywords: Get keyword ideas to help you reach people interested in your product or service. To make it more manageable for yourself, filter out the keyword ideas that you think don't fit with your product or service.

Get search volumes and forecasts: See search volume and other historical metrics for your keywords, as well as forecasts for how they might perform in the future. If you're working locally, you also have the option to filter so that Keyword Planner can give you search volume on individual cities. In addition, you can also find search volume by region.

Both options lead you to your SEO plan, but it also depends on what keywords and filtering you've done.

Find new keywords

With Google Keyword Planner you can find new keywords for your website. According to Google's instructions, all you need to do is "Enter words, phrases or a URL related to your business."

Google will then present you with some suggested keywords related to your website.

For each of these suggestions you see:

  • Average monthly searches
  • Competition
  • Bids at the top of the page (low range)
  • Bid on top of the page (high range)

But you're not limited to single words; phrases work too. And you can enter up to ten keywords/phrases at a time.

Of course, there are many more options in Google Keyword Planner such as tips, tricks and other things that you should consider when using the tool. Once you have done the above, you should move deeper into the data such as:

  • Individual keyword data
  • Data for devices
  • Geographical data
  • Trends in search volume

You may want to read our post on keyword analysis if you want to know more about this.

Frequently asked questions about Google Keyword Planner

What is Google Keyword Planner

Google Keyword Planner is an online tool that shows statistics on how many times a keyword is searched for on Google.

How does Google Keyword Planner work?

Google Keyword Planner allows you to see which keywords are the most searched in your local area and at the same time, Keyword Planner gives you suggestions for keywords that relate to your products or services. In this way, Keyword Planner is a tool that can help you keep track of how many times your keywords are searched for by users.

How does Google Keyword Planner help my SEO?

Google Keyword Planner is a good tool to identify keywords that are relevant to your website and that can help drive more traffic to your website. If you use the "Discover new keywords" feature, Keyword Planner will find keywords that closely relate to your products. From there you can sort the keywords according to which keywords you find most interesting for your website.

How accurate is Google Keyword Planner with its numbers?

While Google Keyword Planner is a great tool to track the monthly results of your keywords, it also requires you to carefully sort your keywords so that you get the most accurate numbers from your keywords. If you use all the keyword suggestions from Google Keyword Planner you will get less accurate figures from the tool.

What is the difference between Google Keyword Planner and SEMrush?

Google Keyword Planner and SEMrush are two tools that on the surface look very similar, but they are quite different in terms of SEO. SEMrush is a complete SEO tool that provides you with traffic analysis, detailed reports and backlink auditing. However, the keyword data in SEMrush is not always accurate. Google Keyword Planner on the other hand gives you a more accurate keyword data. So if you want to use an SEO tool that gives you accurate reporting with your keywords, we recommend that you use Google Keyword Planner.

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Mark Molgaard

Partner & Senior SEO Specialist

Se forfatter

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