How does Anew Sleep become #1 in weighted duvets?
Watch as Christopher Hofman and Kristian Larsen, CMO at Anew Sleep, build a customer journey map for "gravity sleep".
Anew Sleep, specializing in weighted duvets, dreams of improving your sleep - Christopher and Kristian dream of improving their rankings. Today Anew Sleep is ranked #6, but of course they need to move up to #1.
You will also learn more about:
- What user behavior you have when buying a weighted blanket
- How Anew Sleep uses satellite sites to own parts of the customer journey
- How to create a content map after building a customer journey map.