Why do companies miss micro-moments?
Companies create too few pages with too broad content that doesn't cover the specific search intent:
- E-com sites don't get to build sub-categories (or sub-sub categories)
- B2B sites have too much focus on a few solution pages
- Sites underestimate the opportunity to own "Vs." and "Best" searches
- B2B sites won't mention price estimates for internal political reasons, even though users beg for them on Google.
It's a shame, because this already disqualifies you on Google, as it's all about hitting "Micro-moments" with the right content. You need to understand what "Micro-intents" are if you want to build the content that will dominate on Google throughout the customer journey. Google talks about micro-moments - it's therefore logical that SEO professionals focus on optimizing for micro intents.
