In June, the "SEO Vibes" conference was held in Østerbro for an exclusive group. Here, Christopher Hofman Laursen introduced them to the customer journey mapping methodology, which you can now also access below.
Among other things, you have the opportunity to learn:
- Why customer journey mapping is important to understand users and what Google really wants
- What tools you need to build your first customer journey map
- How customer journey maps can be a great communication tool for C-level.