Investing in a dashboard can be a great idea. A good dashboard helps ensure that you always have business-critical data at your fingertips and that your data is visualized and thus easier to interpret.
But before you start setting up a dashboard yourself, or invest money in getting someone else to do it, there are seven questions you should ask yourself. Because why did you need a dashboard in the first place?
Dashboards that don't have a purpose often end up being built to a version 1.0 and then forgotten. A dashboard without a why doesn't know what problem it's trying to solve and often ends up somewhere between irrelevant and useless.
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