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SEO business case

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SEO business case

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    About SEO Business Case

    What is an SEO Business Case?

    An SEO Business Case is a comprehensive and holistic analysis that provides valuable insights into your current position on Google. The case includes the economic potential of search engine optimization of a website. The case consists of a potential analysis that provides knowledge about how many more visits, leads and sales from Google an effective SEO strategy can bring, and an industry analysis that shows your market position on Google compared to your competitors.

    Who is the case relevant for?

    The SEO Business Case is relevant for those who:

    • Want to understand if SEO is a worthy investment.
    • Plan to dedicate resources to SEO for at least 12 months.
    • Seeking knowledge and insights to prioritize SEO initiatives.
    • Selling products or services to businesses (B2B) or consumers (B2C)
    • Have a website, but not necessarily an online store.

    What do I get out of the case?

    The case gives you knowledge and understanding of your target audience's search behavior on Google. You will gain insight into which business-relevant keywords and search phrases your target audience uses and how often they use each keyword and search phrase.

    The case establishes a qualified decision-making basis for which keywords and search phrases it is most profitable to optimize your website against. You will gain insight into which keywords and search phrases have the greatest financial potential. This gives you a solid basis for making decisions so you can prioritize direction and focus areas.

    Objectives and measuring points
    The case shows your current positions on Google and a qualified estimate of the positions and number of visits you can achieve after 1, 2 and 3 years of SEO work. In this way, the case establishes clear objectives and measurement points for your SEO work and future efforts.

    The case results in a calculation of the annual number of sales and leads from Google that you can achieve after 1, 2 and 3 years of working with SEO. By comparing the financial value of this with the cost of SEO, we can calculate to what extent SEO is a profitable investment for you and what can be achieved by working effectively with Google.

    What does the case cost?

    The case costs a cup of coffee and a meeting with an expected duration of one and a half hours, which is non-binding.

    Can I see an example of an SEO Business Case?

    Contact us if you would like to hear more about the case or receive an example of the case.


    Get in touch

    Do you have questions about the SEO Business Case or need help with your Google Marketing efforts? Contact Martino d'Apuzzo for a non-binding dialog.

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