An SEO Business Case makes visible the economic potential of search engine optimization of your company's website and shows to what extent SEO is a profitable investment for the company. You gain knowledge about the website's visibility in the search results on Google and knowledge about how many more visits, leads and sales the company can achieve with a targeted and effective SEO strategy.
The case makes it possible to set realistic and clear objectives for the work with search engine optimization (SEO), so that you can better align expectations for budget, measurement points and results internally as well as with a potential SEO supplier. In other words, the case establishes a qualified decision-making basis for planning and prioritizing the company's SEO efforts.
Complete the form below. We will contact you afterwards for an in-depth discussion about your company, so that we can prepare a fair case. We present the case at a meeting at your place or online, so that we have the opportunity to enter into a dialogue about the results, and you and your colleagues have the best conditions for using our recommendations in your further work.
The meeting is expected to last an hour and a half. If the case shows that SEO is a profitable business for you, we are of course happy to help design and execute an effective SEO strategy that is tailored to your goals and needs.
Fill in the form here to order the Business Case. We will contact you afterwards for an in-depth dialogue about your company and your market, so that we can prepare a precise and fair analysis.
An SEO Business Case is an analysis of the financial potential of search engine optimization of a website. The case consists of a potential analysis that provides knowledge about how many more visits, leads and sales from Google an effective SEO strategy can provide, and an industry analysis that shows your market position on Google compared to the competitors.
The SEO Business Case is for companies that:
Insight
The case gives you knowledge about your company's target group's search behavior on Google. You gain insight into which business-relevant keywords and search phrases the company's target group uses, and how often the target group uses each keyword and each search phrase.
Strategy
The case establishes a qualified decision-making basis for which keywords and search phrases it is best to optimize the company's website against. You gain insight into which keywords and search phrases have the greatest financial potential.
Objectives and measuring points
The case shows the company's current positions on Google and an estimate of the positions and the number of visitors the company can achieve after 1, 2 and 3 years of work with SEO respectively. The case thus establishes clear objectives and measuring points for the work with SEO.
Profitability
The case culminates in a calculation of the annual number of sales and leads from Google, which the company can achieve after 1, 2 and 3 years of work with SEO. By comparing the economic value of this with the cost of SEO, we can calculate to what extent SEO is a profitable investment for the company.
The case costs a cup of coffee and a meeting with an expected duration of one and a half hours.
Contact us if you want to hear more about the case or to be sent an example of it.
Do you have questions about the business case or need help with your Google Marketing efforts? Contact Martino d'Apuzzo and have a non-binding dialogue.
