AN UNUSED SEO POTENTIAL WAS REALIZED AT A THREE-DIGIT MILLION AMOUNT
60 million DKK
additional revenue from Google year 1 across the whole of Atea
100 million DKK
additional revenue from Google year 2 across the whole of Atea
56,98 %
more visitors from Google
Courses & workshops
Strategic consulting
Keyword analyses
Technical analyses
Content optimization
Link building
In 2018, Atea decided to make SEO a central part of the marketing effort, but with a complex webshop with more than 250,000 product pages, it was no easy task. Atea therefore decided to find external help. Among several agencies, the choice fell on InboundCPH, and Allan Bo Christiansen, eCommerce Manager at Atea, explains why:
"The primary reason was InboundCPH's solution-oriented approach and good handling of the dialogue. InboundCPH demonstrated business understanding, great commitment and a high degree of flexibility. InboundCPH also had some good cases, but they bet everything and went all in, and I really liked that. It was what I was looking for and what Atea needed”.
The collaboration started and after identifying the growth areas and setting the framework to create the best results, the effort was executed in close collaboration between Atea and InboundCPH. The result is unmistakable: 56.98 % more visitors from Google and a three-digit million amount in additional revenue from Google after two years of cooperation.
The SEO collaboration between InboundCPH and Atea forms the basis for continuous training of employees across seven countries, so that the successful results stem from the Danish branch of Atea.
"The SEO collaboration across countries has contributed to a new approach from our strategic managers. More focus is being placed on spreading knowledge sharing and idea development internally throughout Atea, and it is clear that this has a positive effect on the bottom line.", explains Camilla Schmidt Nygaard, Digital Business Developer at Atea. Camilla is responsible for the daily contact with the various departments in Atea and has helped to create synergy groups which help the digital departments to share experiences.
Watch the video, where Atea's eCommerce Manager, Allan Bo Christiansen, and Digital Business Developer, Camilla Schmidt Nygaard, tell what SEO and the collaboration with InboundCPH have meant for Atea. The video was recorded in 2021. We have a continued collaboration today.
Two years of close cooperation have broadened the horizons for both parties. Allan Bo Christiansen, eCommerce Manager at Atea, explains here why the collaboration with InboundCPH has the prospect of continuing for many years to come:
"It is the good interaction between us, your high level of professionalism and insight into our business that makes us want to work even more closely with you in the future. The collaboration creates growth and lots of new opportunities for us."
"With all the interest hours you spend, it makes us want to carry out even more efforts with you, with each passing month. We greatly appreciate that when we collaborate with you, we only pay for what creates value for us."
6x doubled visibility on category-defining keywords
A 4-year successful collaboration has resulted in greater growth and traffic at Nordic Leasing.
A little over a year ago, United Fintech launched their website - today they rank on page 1, on some of the most important keywords
Professional upgrading of management and 200 employees.
Do you need help with your Google Marketing efforts, or are you considering whether it makes sense for your company to focus on SEO and Google Ads? Contact Martino d'Apuzzo and have a dialogue about your project.
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