Lomax 6x doubled visibility on category-defining keywords

In collaboration with Lomax, InboundCPH created a new SEO strategy. The goal was to first regain the lost keyword positions and then improve positions on 80 keywords that defined the category. If successful, Lomax could cement their role as market leader.

The strategy was created based on a thorough benchmark and performance analysis on keywords that were important to the category and core business. In total, 80 keywords were selected based on how much traffic they generated, how much revenue they generated and how effective they were at acquiring new customers. The strategy had to be supported by both content and proactive outreach in the form of new links.

The result

The project ran for 8 months with regular status meetings where the efforts were evaluated. The benchmark and performance analysis showed that there was an estimated traffic of 1,500,000 monthly searches on the selected keywords. Due to the rise of the competitor, Lomax had an average ranking of 46th in organic searches. This corresponds to a place on page 7 of the search results. A place where most people don't go. Now, 8 months later, Lomax is at an average position of 7.8 - in the middle of the first page. A sixfold increase in visibility on the category-defining keywords.

Converted to estimated traffic, the change in the positions of the 80 keywords has meant an increase in organic traffic from 1,100 visitors per day to 4,000 visitors per day. A quadrupling of organic traffic corresponding to potentially over a million more visitors annually.

Together with Inbound CPH, through a targeted SEO strategy, Lomax has managed to hold the positions and outpaced the competition. For Lomax, this means that they can consolidate their position as market leaders when they are clearly present on the keywords that define the office supplies category. This position gives Lomax a strong foundation for future growth.