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SEO CASE: UNITED FINTECH

In just one year, United Fintech has started ranking #1 on Google for key keywords

A SUCCESSFUL SEO COLLABORATION HAS CREATED NOTICEABLE RESULTS
No. 1

on Google

Overtaken

big competitor

Link building

success

Higher ranking

on key keywords

That's what we did

Education and training
Strategic consulting
Keyword analysis
Content optimization
Link building
Migration

A company on the move

United Fintech was founded in November 2020. But despite their relatively short lifespan, they are going strong with offices in Copenhagen, London, New York, Berlin, Madrid and Romania. United Fintech invests in small and medium-sized Fintech companies around the world and scales them under the brand "United Fintech" - a wild journey that InboundCPH has been on since July 2021 when they launched their website.

"I'm a big believer in link building. I haven't done link building myself before. So I needed someone who could take one of my weaknesses and elevate it. And I have to say that link building just works. Even though I was happy to take on the task myself, it just requires a different skill set as it's a very network-based thing. You need a lot of contacts to get the right links - and you have that at InboundCPH." - Casper Rouchmann

Overtaking major competitor

Despite the relatively short collaboration between United Fintech and InboundCPH, one of their portfolio companies has overtaken a major competitor in the market: "The competitor has been around for many years, but already in one year, we have achieved a higher domain rating, higher ranking on keywords, more keywords and more traffic overall."

At the same time, United Fintech has started to rank on page 1 on Google for some of the most important keywords, which is exactly what they wanted from the collaboration.

An agile collaboration

When United Fintech invests in other Fintech companies, they make sure that the companies are not "eaten". The founders behind the companies have a huge amount of knowledge in their field, which United Fintech wants to retain: "We give companies an opportunity to keep their own business and identity within our 'house'. And that's a bit unique."

The need for SEO help was not only for United Fintech as a company, but also for their portfolio companies, which can sometimes be a challenge: "I had a chat with Henning (Head of SEO) for example, an insurance company that may only have 10 specific keywords. I have almost 10 keywords for each company, so I have maybe 40 (for now). So it's a bit harder for me to say; this is all I need. Because I really want to make sure that they all get found for something they do. Of course, it's not always easy. But that's the way we've chosen to do it."

The collaboration between United Fintech and InboundCPH requires a certain agility, as United Fintech does not know when they will buy new companies or how many: "We made our contract with Martino (Senior Digital Advisor) at the time, and normally you have some standard contracts that you follow. But because our business model is so different, we created a contract that could be adjusted on an ongoing basis."

An industry with great development potential 

Many of United Fintech's competitors have never heard of SEO - Casper believes it's because of the relatively complex topics in the industry: "Competitors don't know what SEO is, they don't know what Google Ads is. They've heard of Facebook, but they don't know that you can advertise via Facebook. So, in that sense, the competition is not that tough - it's more about identifying where we need to strike."

The potential to create visibility for United Fintech and their portfolio companies is huge. It's all about marketing them correctly, which is a journey that InboundCPH is lucky enough to be a part of. According to Casper, there is still a long way to go and plenty to work on:

"Now we've built a foundation that's all about reaching out broadly, we're going to focus even more on targeting more long-tail keywords that are more niche-focused, where we can really get value for money. So the collaboration is not going to stop anytime soon."

Listen to "How to get started with digital marketing in a startup or scale up?" on Spreaker.
Digital growth journeys

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Do you need help with your Google Marketing efforts or are you wondering if it makes sense for your business to focus on SEO and Google Ads? Contact Martino d'Apuzzo for a dialog about your project.

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  • Rosenvængets Allé 11, st.
  • 2100 Copenhagen Ø, Denmark
InboundCPH A/S - CVR: 39607255
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