All Media | From magazines to digital business

We did that

Courses & workshops
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Innovative SEO training for 200 employees

Aller Media is the leading publisher of magazines and weeklies in the Nordics with over 10 different weeklies and magazines that are published both in print and as digital media. In order to maintain a market share of 73 % and over one million monthly digital readers, Aller Media lacked one unified group initiative for their SEO efforts.

Against this background, InboundCPH and Aller Media entered into a partnership in 2013. Through strategic advice and training courses for the management and 200 employees, SEO was made an integral part of the group's digital strategy. The result is unmistakable: a doubling of readership from Google across all media.

Goals

The goal of the collaboration was to increase the SEO competence level of the management and content-producing employees, thereby ensuring Aller Media a stronger presence on Google across all magazines and weeklies.

Process

We jointly built a strategic development project which mapped the value of SEO and the necessary areas of action. Based on this, we carried out a number of practice-oriented training courses for more than 200 employees.

Result

The result of the collaboration is a doubled readership from Google across all media. Aller Media's employees today work purposefully with digital content production, which makes a noticeable difference to both readership and financial bottom line.

It was not a sales process, but rather a matter-of-fact and objective dialogue.

InboundCPH prepared a concrete and well-thought-out action plan for our digital strategy. It was not a sales process, but rather a matter-of-fact and objective dialogue, so that Aller Media could go into the decision with open eyes. All in all, it was a very trusting and safe process.

Jan Krog Henningsen

Business Development Manager

It has produced a number of obviously improved numbers and you can see that it is having an effect!

InboundCPH has completed a training course for Aller, where they have managed to enable our employees to understand which factors are essential in an SEO process and how to deal with them practically. It has produced a number of obviously improved numbers and you can see that it is having an effect!

Jan Krog Henningsen

Business Development Manager

InboundCPH has a sobriety and sincerity about their advice

InboundCPH has a sobriety and sincerity about their advice, which does not bear the mark of other agendas than that we as customers must be dressed to make the right choices.

Jan Krog Henningsen

Business Development Manager