What does ChatGPT say when your customers ask for a supplier?

This webinar is intended for specifically For you, as a CMO or Marketing Manager, if you’re curious about how the buyer’s journey has changed significantly since the advent of LLMs.

Your customers are increasingly asking an AI assistant before they contact anyone. In one hour, we’ll show you how to find out if you’re part of the answer and what it takes to be recommended.

The shortlist is compiled before the buyer calls

The buyer isn't asking for you. The buyer describes a problem and asks who can solve it. The answer becomes a shortlist, and it's already been compiled before you even receive an inquiry.

You can't see it in your reports

Your metrics show visits, leads, and inquiries. What determines whether you’re even considered happens somewhere you can’t see. When the buyer later Googles you, it looks like regular traffic.

Being mentioned is not the same as being recommended

Some companies are listed at the top of the response. Others are mentioned in passing or placed in the wrong category. That difference determines who the buyer calls.

The Case: From 11 to 74 out of 79 AI responses in nine months

In February, a B2B client was featured in the AI response to just 11 of the 80 questions their customers ask. Today, they are recommended in 74 of them, and they rank first in more than half. We’ll present the case study live and walk through what drove these results.