Get one Google Ads Audit from experienced specialists
Get a complete overview of your ad campaigns and a concrete plan for how you can grow by using your budget more strategically.

What do you get in a Google Ads audit?
Our audit provides you with a clear and actionable overview of your current situation. You’ll receive a comprehensive assessment of your Google Ads account, along with specific optimization recommendations, including:
- A Technical Evaluation of Your Account Setup
- Review of ad creatives and insights into your competitors’ ads
- Evaluation of your keyword relevance, quality score, and landing page relevance
- Assess bidding strategies based on your specific KPIs
- Review of Targeting, Target Audiences, and Search Terms
Everything is presented in an easy-to-understand format with clear recommendations, priorities, and next steps, which we would like to review in a meeting with you and other relevant participants.
Why is an audit relevant to you?
Many companies are stuck in a system that is either outdated, inefficient, or simply unclear. An audit helps to:
- Identify opportunities based on the latest Google initiatives
- Evaluate and prioritize the keywords that perform best
- Laying a Solid Foundation for Growth
- Help you get more out of your Google Ads budget
It's not about pointing fingers - it's about giving you a real overview and an honest basis to optimize from.
In order to give you the best audit, we'll have an initial chat to learn about your history, your business and make sure we understand your key KPIs.

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Growth Marketing Manager


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Head of Digital Media and Lead Generation

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Frequently asked questions
What do you get out of a Google Ads audit?
At InboundCPH, we conduct a thorough, high-quality audit in which experienced specialists review your account in depth. We identify areas where there is potential for improvement in relation to best practices and provide you with specific, prioritized recommendations that can boost your performance.
What do we look at in a Google Ads audit?
Our specialists review account structure, performance, bidding strategies, keywords, competitors, creatives, assets, landing pages and quality score. We also assess the account as a whole, so it becomes clear where the potential for improvement is greatest.
Can you audit other areas as well?
Yes. We conduct ongoing audits in areas such as tracking, social media, and marketing automation. You can read more about this on our page about strategic preliminary analysis or on the pages for the individual disciplines. You’ll find an overview here.
What does a Google Ads audit cost?
The price of an audit depends on the scope of the account and how detailed an output you want. In connection with a dialog about a possible further collaboration, we sometimes conduct audits free of charge. However, if you want a thorough analysis with a report and review, an audit will typically cost DKK 10,000-15,000.
