Inbound marketing
What is inbound marketing? Inbound marketing is the opposite of outbound marketing. Outbound marketing Outbound marketing means that the company markets itself through traditional TV commercials, banners, telemarketing and advertisements in newspapers and magazines. Here, the company has full control over what is being marketed. Inbound marketing Inbound marketing is not about pushing marketing out, but rather about [...]
Outbound marketing
What is outbound marketing? Outbound marketing is the opposite of inbound marketing. Inbound marketing is not about pushing marketing out, but rather attracting potential customers via e.g. knowledge content and marketing automation. This makes online inbound marketing a much less aggressive way for companies to market themselves. Examples of outbound marketing include [...].
UTM
What does UTM mean? UTM stands for Urchin Tracking Module and is simply a small piece of code that can be attached to all URLs that subsequently generate data in Google Analytics, where you as a marketer can follow a digital marketing campaign. What does a UTM consist of? It's quite simple to create a [...]
Marketing automation
What is marketing automation? Marketing automation is automated email marketing. Automation simply means that things are put on autopilot. That is, you set up a system that sends out the right emails at the right times in the user journey. It can be a simple email automation that simply delivers a welcome email, or a [...]
Sales funnel
What is a sales funnel? Visually, the term "sales funnel" makes sense because the sales funnel is essentially every step a potential customer has to take to become your customer. By knowing each step, you can use tactics to improve the number of people moving from one stage of the funnel to the next. [...]
KPI (Key Performance Indicator)
What does KPI mean? As written above, KPI stands for Key Performance Indicator. It is not only a measuring point, but also a method for continuously assessing how you are performing in relation to set objectives. Whether you are a large or small business, you can benefit from setting KPIs for your [...]
Lead generation
What is lead generation? The data collected about potential customers is often gathered through what is known as lead generation. Lead generation is the process by which a company collects contact details of relevant leads in order to later use this information for sales and marketing purposes. These prospects are called leads in this context. There are many different ways to collect leads [...]
Relationship marketing
What is relationship marketing? Relationship marketing is different from other forms of marketing, which often focus on a single transaction. Relationship marketing, on the other hand, is not usually linked to a product or offer. This means that a company that wants to focus on relationship marketing will refine the way they do business to maximize the value [...].
Price for a keyword analysis
What does a keyword analysis cost? The cost of a keyword analysis depends on the scope of the analysis. An analysis that contains thousands of keywords in four different languages will naturally have a higher price than a keyword analysis that has a more limited number of keywords and only focuses on the Danish market (i.e. Danish keywords). Contact us if you [...]
SEM (Search Engine Marketing)
What is SEM? As written above, SEM stands for Search Engine Marketing. SEM is a generic term for SEO and SEA, where SEO is search engine optimization and SEA is search engine advertising - for example Google Ads. Let's take a closer look at SEO and SEA respectively. What is SEO? This type of SEM work [...].
