Outsourcing SEO
Benefits of outsourcing Outsourcing or insourcing tasks is a key decision. The benefits of outsourcing are that you get access to specialized expert knowledge, you save on hiring and training costs, you get results faster, you can scale your efforts as needed, and you can easily change the agency if the performance is not up to par.
SEO awards
What does SEO cost? Search engine optimization (SEO) is an ongoing process and therefore the investment is typically ongoing. Most Danish SEO agencies charge a fixed price per month. Prices range from anything between DKK 1,000 per month up to full-time salaries or more. In addition, there may be internal costs. Some agencies act solely as external strategic advisors, while others [...]
CPC (Cost Per Click)
What is CPC in marketing? When running online marketing campaigns, there are different ways to pay for this advertising. When choosing the CPC payment method, you pay a price per click on the ad in question. This means that if you have an ad running on e.g. Facebook and you pay via a CPC agreement, [...].
404 error
What is a 404 error? When you send a request to the server that you want to view a page, it's actually as if you were talking to a real person, and would therefore sound something like this: You: I would like to see your 404 error page. INBOUNDCPH's server: Okay, here it comes. But it can also [...]
FTP
What is FTP? FTP was invented back in 1971 by Abhay Bhushan and as written above, FTP is an abbreviation for File Transfer Protocol, which is a program mostly used to upload files from a computer to a web server - for example a website. In addition, FTP can be used to download [...]
Influencer marketing
What is influencer marketing? At a basic level, influencer marketing is a type of social media marketing that uses recommendations and product reviews from influencers - individuals who have a dedicated social media following and are considered experts in their field. Influencer marketing works because of the high level of trust that influencers have built with their [...]
PR (Public Relations)
What is PR? PR is about getting your message, products, services and company into the public eye with the aim of getting more people interested and looking at your company in a confident and positive light. What is MPR in relation to PR? MPR stands for marketing public relations, and is nowadays widely [...]
B2B marketing
What is B2B marketing? When working with marketing, it's important to realize that marketing to businesses is very different from marketing to consumers. Therefore, there is a completely different marketing method - B2B marketing. A distinction is therefore made between B2B marketing (business-to-business) and B2C marketing (business-to-consumer). B2B marketing refers to any [...].
Why is SEO important?
Why is SEO important? According to a study from FDIH, 8 out of 10 Danes start a planned purchase by searching for information on Google, and in 2019, the total Danish online trade had a turnover of DKK 146 billion according to Dansk Erhverv. Danes search over 8 million times on Google - every single day. If your business needs to [...]
Conversion rate
What does conversion rate mean? Conversion rate or conversion rate is one of the best ways to measure the effectiveness of your marketing. Unlike click-through rate or Pay Per Click (PPC), conversion rate describes how good your marketing is at getting people to do what you want them to do (we call this "conversion" in [...]
