What is PR?
PR is all about getting your message, products, services and company into the public eye with the aim of getting more people interested and looking at your company in a confident and positive light.
What is MPR in relation to PR?
MPR stands for marketing public relations, and today it is largely no different from traditional PR. It has been a controversial topic in the past, but since both are aimed at influencing the public's impression of the company, the majority of companies today have merged them together.
Example of a PR assignment
One of the most well-known examples of PR is press releases.
This can be done in many different ways, one of which is telling the company's story from a unique and interesting angle.
What is a PR advisor?
A PR advisor helps companies advise and/or promote companies in the media. It's also possible to work with PR yourself, but it can be very difficult.
A few tricks to note here are to follow the media to see what's happening right now and set a story against it - if you have a true story to go with it.
Write the article yourself with an interesting angle and send it to one (only one) relevant journalist to facilitate his/her work. Last but not least, remember that the article is not a direct advertisement for your company, so don't "sell" your company in the article - the focus should be on the story.
What does PR have to do with SEO?
Although it sounds far apart, we have SEO (search engine optimization) and PR (public relations) are actually similar. The difference is that SEO is aimed at search engines while PR is aimed at journalists.
Another thing is that when one of your articles is published in a news media, Google reads it as a good signal of your business, which can help your website rank higher on Google.
Google is so smart that the search engine can tell the difference between who publishes the article. This means that the bigger and more credible the news media, the higher the value and thus the more credit you get.
