Redirects
What are redirects? A redirect is an automatic forwarding of a user from one web address to another. For example, if a user tries to access address A, you can use a redirect to send the user to address B. This way, you can prevent a user from landing on a non-existent page and at the same time transfer [...]
HTTPS
What are HTTPS and HTTP? HTTPS (HyperText Transfer Protocol Secure) and HTTP (HyperText Transfer Protocol) are protocols used for communication on the internet. HTTPS (Hypertext Transfer Protocol Secure) is an encrypted version of HTTP, which means that it is the protocol that protects your customers' data when they send personal information between their computer and [...]
WWW (World Wide Web)
What is WWW? WWW is an abbreviation for World Wide Web. It is used for the part of the internet that contains websites and web pages. To visit a website or page on it, you need to enter a URL in your internet browser. Many URLs contain WWW, but the text may be omitted. Use URLs either with or without WWW Google interprets [...]
URL (Uniform Resource Locator)
What is a URL? A URL (also called URL address, web address, website address and internet address) is a text that indicates the location of a page or file on your website. URL is short for Uniform Resource Locator. An example of a URL is https://inboundcph.dk/specialer/seo/. A URL consists of an HTTPS protocol ("https://"), a domain name ("inboundcph"), a domain extension (".dk") and a path ("/seo/"). In this article, we focus on [...].
Domain
What is a domain? A domain is the name of your website, for example inboundcph1stg.wpenginepowered.com. The domain is entered in the address bar of the internet browser and the user is then automatically redirected to your website. The domain consists of a domain name (inboundcph) and a domain extension (.dk). The latter is also called a top-level domain or top-level domain (TLD). Domains can consist of letters, numbers [...]
Speed optimization
What is speed optimization? Working to optimize loading time is called speed optimization. The time it takes to load your website has a huge impact not only on Google's website ranking, but also on user behavior on the website. According to a study from last year, 53 % of all mobile users leave a website if the loading time is more than [...]
Robots.txt
What is robots.txt? Robots.txt is a text file in the root of your web server that guides Google and other search engines to crawl your website. The file indicates whether Google can or cannot crawl parts of the website by allowing (allow) or blocking (disallow) access to certain files and folders. Your website should have a robots.txt file as there are almost always [...]
Sitemap
What is a sitemap? A sitemap (also called a site map) is an overview of all the content on your website. The sitemap helps users find their way around your website, but it also helps search engines (including Google) find all the content on your website. A sitemap is therefore important for your SEO efforts - especially if all pages on [...]
Get visible on Google
How to become visible on Google In this article, you'll learn how Google finds your website, how to check if your website is visible on Google and what you can do if you lose your visibility on Google. If you are a beginner and would like to learn how to optimize your website to make it more [...]
SEO vs. SEM
What is SEO and SEM? In a digital world where everything from travel and insurance to fitness memberships, dietary advice and pet food is purchased online, the importance of online marketing is clear. And it should come as no surprise to you that Google plays a crucial role. In fact, our Online Marketing Channels 2020 analysis shows that between [...]
