Outbound links
What are outbound links? Outbound links are links on your website that link to other websites. Outbound links allow your users to read more about what you describe, increase user engagement, strengthen your credibility and send a positive signal to Google - provided you link to relevant, credible [...]
Headings (headings)
What are headings? Every text should have one heading and should also be structured in a series of paragraphs with short subheadings. However, on product pages with a short body text, subheadings are not necessarily required. A page heading should consist of the primary keyword and possibly a secondary keyword. On product pages, the heading should simply [...]
Keyword Density (Keyword Density)
What is keyword density? Keyword Density (also known as Keyword Density) is a measure of how many times a specific keyword appears in a text. Keyword density is measured as a percentage. For example, if a keyword appears 9 times in a text of 1,000 words, the keyword density is 0.9 %. If the keyword appears 20 times in the text, the keyword density is 2 %. Some SEO specialists recommend [...].
Open Graph
What are Open Graph Tags? Open Graph is a set of standardized tags that you can add to the section of your pages to control how your pages are displayed when shared on social media. This is beneficial because you can make your business more visible and at the same time make your pages more appealing to click on. [...]
Breadcrumbs
What are breadcrumbs? Breadcrumbs are small navigation links that show users where they are on the website and how the page in question relates to other pages on the website. Here's an example from Den Blå Avis, where the front page, category page and subcategories all appear in the page's breadcrumbs (the light blue links): Breadcrumbs can increase the usability of your [...]
Structured data (schema markup)
What is structured data? Structured data (also called Schema Markup and Schema Data) is the markup of content on your website that allows Google to display information from the website (such as contact information, reviews, events, product information, address, images, etc.) directly in search results. For example, structured data can be used on product pages to display price, stock status and rating: another example [...]
Hreflang (language versioning)
What is hreflang? If you have multiple versions of a page targeting different languages or targeting different regions with the same language, you need to tell search engines the target audience of the page versions using a hreflang tag. This helps search engines show users the page that best suits their language and/or region. The correct use of hreflang is [...]
Paginated content
What is paginated content? Paginated content is content that is split up on different URLs. For example, pagination is often used on product category pages with many products and on topic pages with many different blog posts. What these pages have in common is that headings and textual content are the same, while products and blog posts differ from the view on the previous page. Paginated [...]
Canonical tag
What are canonical tags? A canonical tag is a small piece of code that tells search engines which of several pages with identical content is the primary page (most important if you will). There are several good reasons why you should use canonical tags if you have identical or similar pages: To indicate which page is [...]
HTTP Status Codes
What are HTTP Status Codes? When a user views a page on your website, your web server returns a so-called HTTP Status Code (also called a response code, status code, header response code and server response code). The code consists of three numbers that tell you how the request to the web server was handled. There are five types of response codes: 1xx - Informational. The request is [...]
