On-page SEO
What is On-page SEO? On-page SEO (also called Onsite SEO and On-site search engine optimization) is a term for the SEO work that takes place on your website itself. This is in contrast to Off-page SEO, which mainly involves link building (which is an activity that takes place on other websites). In this checklist, I'll go through a number of points that you should have [...]
CTR (Click Through Rate)
What is CTR (Click Through Rate) CTR is the percentage of users who click on your website in search results. If your website has 1,000 impressions on Google and 50 users click on it, the click through rate is 5 %. The more people click on your website for a given search, the more relevant your website must [...]
User signals (user signals)
What are user signals? User signals is a term for the user interactions with your website that Google evaluates to determine your website's position in search results. It includes both user behavior patterns on your website itself and users' interaction (or lack of interaction) with your website in Google search results and is an important part of [...]
Rejection rate
What is bounce rate? Bounce rate is the percentage of users who leave your website after viewing only one page on your website. A low bounce rate is typically a positive signal because it indicates that users are interacting with your website. But a low bounce rate can also be a negative sign that users are not [...]
Pogo sticking
What is pogo sticking? Pogo sticking is a term for clicking on a search result and then returning to the search results and clicking on a new search result. In other words, it's a behavior where users leave your website (probably fairly quickly and probably after viewing only one page on the site) in favor of a [...]
Buying links
What are paid links? Paid links (also called purchased links) are links that you pay a website to get. The payment can be money, free products or services. Examples of paid links are sponsored posts, advetorials, ad links and sponsor links. Just because you pay an SEO agency or your own employees for link building for your website, there is no [...]
Unlinked mentions
What are unlinked mentions? Unlinked mentions (also called link-free mentions) are mentions of your business on another website without that website linking to you. As the website already mentions you and is familiar with your business, it gives you a unique opportunity to convert the mention into a link. It is therefore an effective [...]
Dead links
What are dead links? Dead links are links to pages on your website that do not exist. They pose a problem because a large part of the links' SEO value is lost, your potential customers are directed to pages that don't exist and they signal to Google that your website is not being maintained. You can [...]
Duplicate content
What is duplicate content? Duplicate content occurs when the same body text or parts of the body text are found on several different URLs. It can occur internally on your website if the same content is found on two or more pages, and it can occur externally if content on your website is found on another website (because [...]
Image optimization
Search engine optimization (SEO) of images Good images can increase visitor engagement in a number of ways. Firstly, good images can grab the user's attention and encourage them to read further on your website. This can be particularly effective if your images are visually appealing or unique. Secondly, good images can help [...].
