At the top of Google
How to get a top ranking on Google When we run seminars on search engine optimization, there's one question we're guaranteed to get: "What does it take to get a top ranking on Google?". It's a difficult question to answer because it depends on a wide range of different factors related to the website you're [...]
Google optimization
Marketing on Google Marketing on Google can be done via Google Ads (so-called paid search results) and/or Google optimization of your website (so-called organic search results). The latter is also called search engine optimization. If you are interested in a detailed guide to Google optimization, you can read the article on search engine optimization. You can also get a free copy of our new [...]
SEO checklist
Are you using your full SEO potential? Here we have put together a detailed checklist you can use to assess whether your website is reaching its full SEO potential. The checklist covers the most important areas of search engine optimization (SEO) and can help you uncover any issues that may be negatively impacting your SEO. When [...]
Subdomains and subfolders
Subdomains and subfolders from an SEO perspective We are often asked whether you get the best results from your SEO efforts by structuring the content on your website using subdomains, subfolders or several different domains. In most cases, subfolders have the greatest SEO impact, but the truth is that subfolders are far from always the most effective [...]
Server error
Reasons why your server can harm your SEO Few people think about the importance of the web server when working with SEO, because "the web server is just an invisible machine far away that works automatically and requires no attention". Unfortunately, this is an assumption we encounter all too often, and it's [...]
Search optimization
What is search optimization? Search optimization is the process of optimizing your website in order to increase its visibility on Google. In recent years, Google has been moving more and more towards ensuring that the content they show to their users is of high quality. But even though Google now seems [...]
AMP (Accelerated Mobile Pages)
What is AMP? Accelerated Mobile Pages (AMP) is an open source initiative designed to provide faster websites on mobile devices (smartphones and tablets). Google is one of the initiators of AMP, and they prioritize AMP pages in their search result rankings. AMP pages are basically a stripped-down version of your website where only the most important things are [...]
SEO optimization
Guide to SEO optimization The SEO optimization checklist below contains a large part of the areas we look at when we examine a website. So if you are in doubt about how well optimized your site really is, go through all the points one by one, where we give you some short and concrete tips. At the same time, the list also provides a [...]
Migration
What is migration? A migration is a significant change to a website that can affect its visibility in search engines (in the Danish market especially Google with a market share of around 95 %). A migration often involves major changes to the website's technical platform, structure, content and layout. Specifically, a migration can include: new development and redesign [...]
Keyword analysis tools
Free keyword research tools Successful SEO results are based on thorough keyword research. This can go a long way if you use the right SEO tools. In this article, you will be presented with some exercises and free SEO tools that we recommend you use. We also recommend that you read our [...]
