Anchor text
What is an anchor text? An anchor text is the clickable text that makes up a text link - a kind of ad text that gives the user an expectation of what they are clicking on. Google also uses the anchor text as an indicator of what the page is about. There are seven types of anchor texts: Brand name. Your company name. Web address. Your domain name. Search phrase. Keyword [...]
Moving your website
Website migration tips Read below for 10 easy-to-follow tips for a successful website move (also known as a migration) that will ensure your SEO efforts are not compromised during the move. The tips apply to those of you moving your website to a new web server or hosting provider - but also to those of you [...]
Get ready for Black Friday!
Black Friday is the wildest shopping party of the year It's not long until Friday, November 27, when Black Friday kicks off the wildest shopping party of the year. A party that is not only held in Denmark, but in large parts of the world. Consumers are literally going crazy with their credit cards, and as a B2C company, you should of course take advantage of this! The battle for [...]
SEO texts
What is SEO copywriting? For the sake of clarity, let's start by mentioning that the word SEO is short for search engine optimization. You search engine optimize your website by looking at many different parameters - SEO is a world unto itself. One of your options in search engine optimization is to work with your texts - [...]
CTA (Call To Action)
What is CTA? CTA is a well-known term in the marketing world and is not only used on a website. CTAs are used in all kinds of marketing activities with the aim of getting potential customers to take action on the marketing efforts they are being promoted to. You've probably come across CTAs many times before, on Google, Facebook, Instagram, YouTube [...]
CRO
What does CRO mean? CRO (Conversion Rate Optimization) is a term for conversion rate optimization of a website. In other words, it is a term for ongoing optimization to ensure that more website visitors take a value-adding action. This could be buying a product, signing up for a newsletter or downloading a brochure. [...]
E-commerce
What is e-commerce? E-commerce is trade that takes place online via the internet. The Danish equivalent term is e-commerce. There are many different types of e-commerce on the internet and it does not necessarily always involve physical products. For example, e-commerce can include: buying a pair of shoes on a webshop buying a subscription to a music service booking a [...]
Voice search
What is voice search? Voice Search is a feature found on a wide range of digital devices that allows users to search for information by speaking to the device instead of searching for keywords in Google using the keyboard. Although it may seem like a completely new [...].
Content marketing strategy
5 essential elements for your marketing strategy Just as fashion changes at lightning speed, so does online marketing. That's why it can sometimes be difficult to make sense of it all and find the right direction for your website or webshop. In this post, we take a deeper dive [...]
Webshop optimization
What is webshop optimization? Online store optimization is the work of optimizing an online store to attract more visitors and/or sell more. The work can include SEO (search engine optimization), link building, conversion optimization and much more. To learn more about these topics, click on the red links. In this post, I focus exclusively on [...].
