What is SEO copywriting?
For the record, let's start by mentioning that the word SEO is short for search engine optimization. You search engine optimize your website by looking at many different parameters - SEO is a world unto itself.
One of your search engine optimization options is to work on your texts - so they fall under the category "SEO friendly texts", which you should focus on if you want to rank high on Google.
Don't have the creativity, time or other resources to create your own SEO texts? Then you can easily get a SEO agency or a freelance copywriter to help you, some are cheap and some are a bit expensive - it typically depends on the quality. The important thing is that the person behind it understands the SEO element of it and doesn't just write a text that doesn't meet Google's criteria.
Below are some SEO text tips for both those who want to write their own texts and those who want a professional to help them. By knowing this field, you will be able to check whether your text is written properly.
Start with a keyword analysis
That you don't make a keyword analysis to start with, would be like driving to Russia without the help of a GPS, or making a cake you've never tried before without a recipe.
In other words, you can't write an SEO text if you don't know what it should contain. By creating a keyword analysis you will figure out which keywords to include in your text to make Google understand what your text contains.
Keywords and search phrases are the words or phrases that you want to be found on Google.
With keyword research, you'll learn more about what your potential customers search for when trying to find a business like yours.
How to write SEO texts
First and foremost, it's important that SEO texts are reader-friendly. Today, Google also assesses whether your readers get something out of the text. So your text must convey that it's written for people and not just for Google.
In addition, you must of course use the selected keywords in the text itself. It's important that the keyword is included in your title tag, in the headline (H1) and several times in the body text. It can also be an advantage to use the keyword in section headings (H2-H6), in the URL and in the image title and alt text.
However, please note! It's not about mentioning the keyword countless times - this is a mistake many believe, because Google has become smarter and will see through the misuse of the keyword. If a word is used many times in a text, Google will often devalue the value of the word in the text. How many times you can afford to use the keyword depends on the length of your SEO text, which should be longer than the text that ranks #1 on Google for the keyword you want to rank for.
Instead, you can use your keyword in different ways, such as different endings, synonyms, etc. It's also beneficial to include words that are related to the keyword. For example, if your text is about summer vacation, toys for summer vacation can be related, bikinis for vacation can be related, destinations for summer vacation can be related. What to choose depends on what your text is about.
Read more about content optimization and get many more tips for your texts. You can also download a free copy of our SEO book.
