Marketing budget
What is a marketing budget? It's always a good idea to create a marketing strategy and a marketing budget is part of this. Marketing plan templates can look different but typically include the following. Content of a marketing plan - example: The products and services to be marketed The specific target groups the products and services should be marketed to The sales channels [...]
Reputation management
What is reputation management? Reputation management is also called ORM, which is short for online reputation management. This means that it focuses on the online reputation of a company on the internet. For example, if an acquaintance tells you that they have had a bad experience with a certain company, you will most likely choose [...]
Marketing strategy
What is a marketing strategy? Your company's marketing strategy should include all of your company's marketing goals. Only when these are written down is it possible to make a plan for how you want to achieve these goals. The purpose of the strategy is to promote your products or services so that you get a lot of sales. It is important to [...]
SEO guide
Step-by-step SEO guide The content on your website determines how often you are found on Google and on which searches you are found. Good, well-crafted content that is aligned with your target audience's search habits on Google is therefore a high priority when search engine optimizing your website. Working with content consists of eight areas, which this guide [...]
SEO benchmarking
Benchmarking your SEO efforts It is important to have a fixed measuring point that you can use as a starting point, both when setting goals for your search engine optimization efforts and when you later evaluate the results of your efforts. Therefore, as much as possible, you should benchmark (i.e. clarify) your current presence on Google and the importance of your current [...]
Conversion optimization
What is conversion optimization? Visitors to your website are worth nothing if they don't make a conversion (an action) that is of value to your business - for example, a purchase or a newsletter sign-up. Any good online marketing strategy therefore includes not only a goal to increase website traffic, but also a goal [...]
Google Tag Manager
What is Google Tag Manager? Your website contains a number of so-called tags from Google Analytics, Google Ads and Facebook, for example, which are necessary for you to measure traffic on your website, measure the effectiveness of your online advertising campaigns and get to know your users better. Your tags give you all the data you need to [...]
Remarketing
What is remarketing? Most users on your website leave your website without taking the desired action (e.g. making a purchase). Remarketing allows you to show ads to those users who have left your website or app, so you can keep their attention and generate renewed interest in your products or services. The users in question have already [...]
Google Analytics
Optimize your business with Google Analytics Google Analytics is a free analytics and reporting tool that provides valuable insights into your business, your customers and your ad campaigns. By understanding your customers' behavior and preferences, you can target your activities and increase your revenue. In this article, we will dive deeper into Google Analytics and [...]
Google Shopping
Hvad er Google Shopping? Google Shopping er en annonceplatform for webshops, der gør det muligt at promovere produkter med billede, pris og produktnavn direkte i søgeresultaterne (se billedeksempel herunder). Kunderne kan tage stilling til dine produkter og dine priser, allerede inden de klikker sig ind på dit website, og du betaler derfor kun for de […]
