Mobile-first indexing
What is mobile-first indexing? Mobile-first indexing means that Google indexes and displays the mobile version of your website in Google search results rather than the desktop version (also for desktop searches). This makes sense as the majority of people use their smartphone when searching on Google. Content that is only found on the desktop version of your website will be completely [...]
Online marketing
What is online marketing? Online marketing is marketing on the internet. The whole purpose of online marketing is to promote a company, its products, services or a certain message to potential customers using the internet. For example, when a user uses Google, social media or something else on the computer, the user can be exposed to marketing. The opposite of [...].
Cache
What is cache? If you've ever tried to troubleshoot your computer or needed to clear your browsing history, you've probably been prompted to clear your cache. Benefits of caching From a user point of view, there are three benefits of caches. They get [...]
CMS
What is a CMS? In simpler language, a content management system is a tool that helps you build a website without having to write all the code from scratch. Instead of building your own system for creating landing pages, storing images and other features, your CMS handles all that for you. Out [...]
Script
What is a script? A script is a piece of code that performs a specific function. When people talk about a script on the internet, they are usually referring to JavaScript. JavaScript is the most widely used scripting language on websites and all web browsers support it. For example, JavaScript can be used to validate a form that you [...]
USP (Unique Selling Proposition)
What is USP? USP is short for Unique Selling Proposition or Unique Selling Point and refers to the benefits and selling points that differentiate your company and your products from other companies and other products. In other words, it's what makes your company better than your competitors and the advantages that make your [...]
Sales channels
What are sales channels? Sales channels are the places where the customer can buy your product. A distinction is made between direct sales channels and indirect sales channels. Direct sales are the sale of goods and services via your own channels - this could be your website or your physical store. Indirect sales are the sale of goods and services via third-party channels - it [...]
Technical SEO analysis
What is a technical SEO analysis? A technical analysis is an analysis of the state of your website from the perspective of search engines (in practice, Google). The analysis shows whether there are technical errors and inadequacies on your website that have a negative impact on your visibility in search engines and whether there are technical opportunities to improve your visibility that you are not yet taking advantage of. [...]
LinkedIn advertising
4 facts about LinkedIn LinkedIn is a social media that was founded on May 5, 2003 LinkedIn's CEO is Jeff Weiner LinkedIn's headquarters are located in Mountain View, CA LinkedIn has 8700 employees LinkedIn as a medium The big difference between LinkedIn and Facebook is that LinkedIn is generally used more professionally. You will not [...]
Landing page
What is a landing page? As described above, landing pages are all subpages on your website. Examples of landing pages can be a product category, a product page, an information page, a blog post or similar. Your main landing pages should always be accessible via your main menu so that potential customers can easily find them. This can be, for example, [...].
