Mobile advertising
What is mobile advertising? Mobile advertising is the ad world's answer to a consumer world that is attached to their cell phones. Mobile advertising can appear as text-based ads, banner ads, videos or even as mobile games. Given the average screen size of mobile phones, the ads are optimized to fit into a smaller display area. Mobile advertising is an essential part of mobile [...]
Market share
What is market share? Market share as mentioned above is the percentage of total sales in an industry that a particular company has generated. Market share is calculated by taking the company's sales over the period and dividing it by the total number of sales in the industry over the same period. The formula looks like this: Number of sales over the period [...]
Branding
What is branding? Let's start by taking a closer look at the definition of branding. Branding is a very complex concept and can be practiced very differently from company to company. For a closer understanding, we will instead show you some examples of brands below: Nike Net MASH When you read the word Nike, you probably think [...]
Webshop
How do you start an online shop? Many people think about starting an online store! We can understand that. That's why we've created this guide, where we've compiled a list of things to consider. What should your webshop be called? You might as well start thinking about what your [...]
B2C (Business To Consumer)
What is B2C? The term B2C (also called BTC) refers to the process of selling products and services directly to consumers, who are the end users of a company's products or services. Those companies that sell directly to consumers can therefore be called B2C companies. As a business model, B2C differs significantly from the B2B business model, which refers to trade between two [...]
B2B (Business To Business)
What does B2B mean? B2B (Business to Business) is a term for companies that sell products and services to other companies. This can include SaaS products, B2B marketing companies and much more. If you're a small business owner, you'll probably have to work with a B2B company at some point in your journey. It's [...]
PPC (Pay Per Click)
What is PPC? PPC is short for Pay Per Click and means "payment per click". The term refers to the fact that advertisers pay every time a user clicks on one of their online ads - hence the name PPC (Pay Per Click). PPC ads can be found on many different ad platforms, including: SEA (Search Engine Advertising). Includes text ads on Google, for example. [...]
Marketing Attribution
What is digital attribution? Attribution is the English term for the word attribution. This makes sense in relation to this topic. Because it's about attributing value to your marketing channels. As written above, it's a mistake to think that the marketing activity that finally triggered a purchase is the most effective one. It requires more data, [...].
Google image search
Behind Google image search In order for Google to present your image to users performing a specific search, the elements in the image need to tell Google what the image is about, what it is called and what it shows. This increases the chance that your image will appear in the search results and [...].
Persona
What is a persona template? We have briefly informed you about what a persona is in our introduction at the top of this post. To put it in a few more words, creating a persona is all about 'making' a template of your ideal customer that you can include in your marketing strategy. [...]
