What is mobile advertising?
Mobile ads are the ad world's answer to a consumer world that is attached to their cell phones.
Mobile advertising can appear as text-based ads, banner ads, videos or even as mobile games. Considering the average screen size of mobile phones, the ads are optimized to fit into a smaller display area.
Mobile advertising is an essential part of mobile marketing using traditional data collection techniques and strategies. This can include consumer profiles, demographics, habits, preferences, etc. So instead of going out and trying to reach your target audience with posters and banners, mobile advertising can be used to reach consumers where they spend most of their time; on their mobile phones.
The invention of mobile advertising has been revolutionary when it comes to marketing campaigns. Its benefits include an increase in customer engagement, cost efficiency, and personalized consumer relationships.
In a world that has more mobile subscriptions than the human population, it would be inappropriate not to focus on mobile advertising.
Benefits of mobile advertising
AccessibilitySocial media platforms and mobile apps have become the modern answer to communication. People spend a significant amount of time on various media and apps. It is therefore important to deliver your campaign directly to your consumers, and what better way to do this than to reach your consumers on their mobile phones.
Geo-targeting: Since consumers carry their phones with them everywhere, you can use this to geo-target ads. Location-based mobile advertising is a great way to analyze consumer preferences and habits like shopping favorites. If you advertise for a salon located in Copenhagen, you most likely want to avoid spending money on your ads running in Jutland.
Cost-effectiveness: Mobile advertising is one of the most cost-effective ways to reach your target audience. In fact, the total cost of creating a campaign is a small fraction of what a TV or radio ad costs. It's also significantly easier to track the value of mobile advertising compared to TV or radio ads.
Creative opportunities: As mobile advertising works well with social media, websites and apps, there are opportunities to be creative in the delivery of your mobile ad.
Higher conversion rate: Mobile ads typically deliver more clicks and conversions compared to desktops and tablets.
