Video marketing
What is video marketing? Video marketing is, as the word suggests, a marketing message that is shown to potential customers via a video. You can see an example of video marketing for INBOUND CPH right here, where Henning explains how we work, with the aim of potential customers contacting us to make an appointment with [...]
YouTube advertising
YouTube advertising In the same way as the media Facebook and Instagram, YouTube has also grown. The number of users of the medium is increasing, which is why YouTube is continuously evolving both for users but also their creative advertising opportunities. Businesses advertise on YouTube because it is the world's 2nd most popular website with 2 billion logged-in visitors per month! If you [...]
Facebook advertising
4 facts about Facebook 1) Facebook is a social media founded by Mark Zuckerberg. 2) The social media company Facebook was founded in February 2004. 3) The name Facebook means blue book and refers to the books distributed at universities with pictures of students. 4) Facebook has over 1.86 billion users worldwide. What is [...].
Email marketing
What is email marketing? You've probably received a newsletter or two over the years from brands you want to stay updated on news, offers, etc. However, email marketing today comes in many different forms, and the classic newsletter with information about offers and news is therefore only one [...].
Portal
What is a portal? A portal (also called an internet portal) is a website on the internet that serves as a gateway to certain information. The content can be collected on the portal or the portal can link to other websites where the content can be found. A portal is typically aimed at a specific topic or target audience. In the late 1990s [...].
Marketing strategy
What is a marketing strategy? A marketing strategy contains all the goals that a company has, which are used to create an overall plan. The strategy is based on market research, which contains data about the direction you should take with your marketing strategy. It's important to conduct market research, because without data, you can't create a [...]
Webinar
What is a webinar? A webinar is a presentation held in real-time via the internet. The main feature of a webinar is that a presenter imparts knowledge to participants who may be geographically located all over the world. It is often possible for participants to interact with the presenter through chat messages. Webinars can be used, for example, for disseminating knowledge and for [...]
Instagram advertising
Instagram advertising Instagram is a medium that has been growing rapidly in recent years. Users are flocking to and Instagram is continuously evolving, both for users but also their creative advertising opportunities. With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook's [...]
Google Shopping Feed
How Google Shopping Ads works To start somewhere, Google Shopping Ads is a good place to start. Before we move on to Google Shopping Feed, you need to know what Google Shopping Ads are. Google Shopping Ads allows the products you sell on your online store to appear as an ad in Google search results. Google Shopping [...]
Google Search Console
What is Google Search Console? Google Search Console is a program that helps you monitor what's happening on your website. Here you have the opportunity to see data that allows you to better understand how Google views your website. You can use this knowledge to make improvements that Google will [...]
