4 facts about Facebook
1) Facebook is a social media platform founded by Mark Zuckerberg.
2) The social media platform Facebook was founded in February 2004.
3) The name Facebook means blue book and refers to the books handed out at universities with pictures of the students.
4) Facebook has over 1.86 billion users worldwide.
What is Facebook advertising?
If you want to use Facebook advertising, you need to know your target audience first and foremost. You want your ad to be shown to users who are actually relevant to you - otherwise you can quickly end up spending a lot of money showing your ad to users who are not interested in your business.
If you've already tried playing around with Facebook advertising, you may have come across the option to manage your Instagram ads at the same time. This is because Facebook owns Instagram and they have made it easy for you to manage both your Facebook ads and Instagram ads in one place.
Facebook advertising - what does it cost?
If you're brand new, the cost of Facebook advertising might be one of your biggest concerns. Facebook advertising has to be worthwhile for you, even if you're a small or start-up business.
Therefore, you should of course consider how much money you want to spend on Facebook advertising, because there is no list price where you can quickly and easily look up and get an overview, unfortunately, prices depend on several different parameters.
No matter how much money you choose to allocate to Facebook advertising, there are a few things that are important to keep in mind.
There is no formula for how your ads should be set up to perform at their best. The first period should therefore always be considered a trial period where you need to continuously adjust your campaign, test different messages, advertising options, etc. Until you find the right model that gives you good results.
When you create a Facebook campaign, you need to specify how you want to pay for your ad, as there are also several options.
However, the most common way to pay is through Facebook's ad auction, where you set a daily amount or a maximum amount for the duration of the campaign.
Finally, you also need to specify the maximum cost for a person to be exposed to your ad.
Following up on your Facebook ads
As mentioned above, you should always remember to follow up on your Facebook ads, because if your ads aren't performing optimally, it's wise to adjust them or try a new approach. Because there's nothing more annoying than buying advertising without the desired effect.
This means that once you have run your ad for a period of time and collected enough data to analyze the effect of your Facebook ad, you should evaluate this data and either continue in the same direction or choose to optimize the ad.
Tip: To get off to a good start, you can set up two ads running in parallel. Then you can split test and compare this data to assess which ad has performed best.
