Facebook advertising

Whether you want to sell products through Facebook, collect leads or something else, Facebook advertising has become extremely popular among many businesses around the world - big and small. Facebook advertising can be categorised as push marketing, as you pay Facebook to expose your ad to their users, even if they haven't requested it.


4 facts about Facebook

1) Facebook is a social media, founded by Mark Zuckerberg.

2) The social media Facebook, founded in February 2004.

3) The name Facebook means blue book, and refers to the books handed out at universities with pictures of the students.

4) Facebook has over 1.86 billion users worldwide.

What is Facebook advertising?

If you want to use Facebook advertising, the first thing you need to know is your target audience. Of course, you want your ad to be shown to users who are actually relevant to you - otherwise you could quickly end up spending a lot of money showing your fine ad to users who aren't interested in your business.

If you've already tried playing around with Facebook advertising, you may have come across the option to manage your Instagram ads at the same time. That's because Facebook owns Instagram and they've made it easy for you to manage both your Facebook ads and Instagram ads in one place.

Facebook advertising - what does it cost?

If you're brand new, the cost of Facebook advertising may be one of your biggest concerns. After all, Facebook advertising should be profitable for you, even if you're a small or start-up business.

Therefore, you should of course consider how much money you want to spend on Facebook advertising, because there are no list prices where you can easily and quickly look up and get an overview, unfortunately, prices depend on several parameters.

No matter how much money you choose to spend on Facebook advertising, there are a few important things to keep in mind.

There is no formula for how your ads should be set up to perform best. The first period should therefore always be considered as a trial period, where you need to continuously adjust your campaign, test different messages, advertising options, etc. Until you find the right model that gives you good results.

When you create a Facebook campaign, you need to specify how you want to pay for your ad, because there are also several options.

However, the most common way to pay is through Facebook's ad auction, where you set a daily amount or a maximum amount for the duration of the campaign.

Finally, you need to specify the maximum cost to you for someone to be exposed to your ad.

Following up on your Facebook ads

As mentioned above, always remember to follow up on your Facebook ads, because if your ads aren't performing optimally, you'd be wise to fix them or try a new approach. Because there's nothing more annoying than buying into advertising without it having the desired effect.

This means that once you have run your ad for a period of time and collected enough data to analyse the impact of your Facebook ad, you should evaluate this data and either continue on the same track or choose to optimise the ad.

Tip: To get off to a good start, it's a good idea to run two ads in parallel. That way, you can split test and compare this data to assess which ad performed best.


Martino Mike d'Apuzzo

Partner & Senior Digital Advisor

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Do you need help with your Facebook marketing efforts, or are you wondering if it makes sense for your business to focus on Facebook marketing? Contact Martino d'Apuzzo and have a dialogue about your project.

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