Google PageSpeed Insights
Google PageSpeed Insights Are you one of those who are working hard to speed optimize your website to achieve a score of 100/100? Then you're not alone. Many website owners are working to achieve the highest possible PageSpeed. Google PageSpeed Insights is without a doubt one of the most useful and widely used tools for [...]
Google My Business
What is Google My Business? Google My Business is a free tool for businesses to manage their Google presence and interact directly with potential customers on Google. It is one of the most important SEO tools for optimizing local visibility, which is becoming more represented in Google search results. [...]
Google Merchant Center
What is Google Merchant Center? Google Shopping allows millions of customers to browse, compare and buy products online. It helps businesses reach more consumers and increase product sales. To get the most out of Google Shopping and get optimal results in terms of clicks and conversions, [...]
Google Keyword Planner
What is Google Keyword Planner? Google Keyword Planner is a tool that can give you insight into how many people search for specific keywords on Google. The Google Keyword Planner tool has been available for quite a few years, which is why it has become a big part of many marketers' everyday life to work with [...]
Opening rate
What is an open rate? Once you start dealing with email marketing, your open rate is something you want to think a lot about, work on and try to improve. The open rate is the percentage of subscribers who choose to open a particular email out of your total number of subscribers who received the email. A lot of [...]
E-mail permissions
What are email permissions? Email permissions, or permission to send emails, are very important no matter what type of business you have. Sending an email to someone who has not agreed to receive emails from you can damage your brand reputation and prevent future emails from reaching your customers' inboxes. That's why [...]
Storytelling
What is storytelling? The word storytelling pretty much speaks for itself. Storytelling is about telling stories. It's about using stories to engage your audience, or to make something more clear - as described earlier. Stories are much easier to remember than simple facts. Stories are also enjoyable; they stimulate your imagination. [...]
Omni channel
What is Omni channel? You've probably already heard of single channel, multi channel, cross channel and last but not least omni channel? But like many others, you have a hard time understanding the differences. Is that the case? Then get an overview here. Single channel means that you sell your products via a single [...]
Quality Score
What is Quality Score? Your Quality Score is Google's assessment of the quality and relevance of both your keywords and your Google Ads ads themselves. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad ranking in the ad auction process. Your Quality Score depends on several factors, [...]
B2B buying behavior
What is buying behavior? This article focuses on B2B companies and this text will therefore be relevant to the manufacturer market and other companies that trade with each other. For the sake of clarity, we'll start from the beginning, with the definition of what buying behavior actually is. The term is used in the world of sales and marketing and relates to [...]
