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THE ULTIMATE GUIDE TO

Google My Business

A Google My Business profile is a great way to make your business stand out. It allows you to be found by potential customers when they search for businesses like yours on Google

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Having a Google My Business account can be a great advantage for your business. It allows you to display your business information, such as opening hours and contact details, on Google searches and Google Maps. This can make it easier for potential customers to find and contact you.

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A Google My Business profile is a great way to make your business stand out. It allows you to be found by potential customers when they search for businesses like yours on Google. It also allows you to display your opening hours, contact details, images of your business, reviews from previous customers, and much more. All of this can help increase trust with potential customers and make them choose your business over the competition. Therefore, you should definitely consider creating a Google My Business profile for your business.

Find a guide with tips and tricks for Google My Business here.

Having a Google My Business account can be a great advantage for your business. It allows you to display your business information, such as opening hours and contact details, on Google searches and Google Maps. This can make it easier for potential customers to find and contact you.

A Google My Business account also provides insights into how people interact with your business on Google. You can see how many visitors you got from Google, what keywords led them to your business and what actions they took (such as clicking on your phone number to call you). This can help you understand what's working well for your business and what can be improved.

Another benefit of having a Google My Business account is that it allows you to get reviews from your customers. These reviews can be a powerful way to show others that your business is trustworthy and reliable. Positive reviews can also help boost your ranking in Google searches, making it easier for people to find your business.

All in all, a Google My Business account can be a useful and effective way to market your business and get it seen by potential customers.

Google My Business should be part of your work with SEO.

To create a Google My Business account, first visit the Google My Business website and click "Start for free". Then, sign in to your Google Account or create one if you don't already have one.

Once logged in, enter the name of your business and the type of business you run. Next, enter your business address and phone number. Google will then search for your business on Google Maps to see if it's already listed. If your business isn't listed, you can create a new listing.

Once your business listing is created, you can start adding more information, such as your opening hours, categories, photos and a description of your business. This can help potential customers get an impression of your business and your products or services.

Once you've added all your information, you can start getting reviews from your customers and monitor how people interact with your business on Google. You can also add extra features, such as offering coupons or taking online reservations.

All in all, creating a Google My Business account and starting to market your business on Google is a quick and easy process.

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Do you need help with your Google My Business business profile? Contact Henning Madsen to discuss your business, your target audience and your goals.

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What is Google My Business?

Google My Business is a free tool for businesses to manage their Google presence and interact directly with potential customers on Google. It is one of the most important SEO tools for optimizing local visibility, which is becoming more represented in Google search results.

Business data from Google My Business is typically displayed in what is called a "Google Local Pack" or "Google Snack Pack", which consists of three business results and an associated map. It appears at the top of search results for local searches (i.e. searches for physical businesses) immediately below any ads. Here is an example of a Local Pack:

This also means that not much attention is left for the regular organic search results on local searches - because they are hidden under first a series of ads and then a Local Pack. In other words, Google My Business can have a greater impact with visibility on local searches than in the organic search results.

Benefits of using Google My Business

Specifically, there are three main benefits of using Google My Business. These three are:

Optimizing Google My Business

Just as Google has an algorithm for ranking businesses in organic search results, Google has an algorithm for ranking businesses in Local Pack (including Google Maps). There are basically three parameters that determine the visibility of your business:

  1. Relevance. Relevance is a measure of how well your Google My Business business profile matches what the user is searching for. You can increase the relevance of your profile by providing complete business information so that Google can better understand your business and match your profile with relevant searches.
  2. Distance. Distance is an expression of how far your business location is from the user's location. If the user has searched for a place name, Google will calculate the distance to the place name instead of the user's own location.
  3. Distribution. Reputation is a measure of how well known your business is. Google uses a wide range of parameters to assess how well known your business is, including number of mentions, searches for your business name, links to your website, positive reviews and your business visibility in organic search results.

Reviews are not only important for your visibility in Local Pack, but also for users' perception of your business. That's why it's important that you comment on all reviews so that potential customers can see that customers who have had a bad experience are listened to and taken care of. Google knows that no one is infallible, so you won't be penalized for a few bad reviews.

Google My Business and local marketing

Google My Business is not your business profile, but a tool that you can use to enhance your business profile to increase its visibility and effectiveness. You can use your Google My Business as a local marketing tool in the following four areas:

1. Engage with consumers

There are many ways for consumers to interact with your business profile and then you use your Google My Business account to interact with them. You can respond to reviews, answer questions, enable direct messaging and create associated alerts.

Tip: Did you know that you can also use your Google My Business to publish posts to your business profile, just like you would on Facebook, for example.

2. Highlight your business

A business profile doesn't actually hold a lot of information, but you can and should expand with more information. Through your Google My Business account dashboard, you can set busy/less busy times, add a link to your website, products and prices, attributes and other details that make your business unique. It's also your Google My Business that you need to use if you want to make changes, updates, etc.

3. Insight

If you want to gain more insight into your audience and local search performance, you can use your Google My Business dashboard. Under the analytics tab, you can see what customers are using to find your business profile whether they found you on Google Maps or with a Google Search, an overview of the actions that were taken on your listing, and how your photos compare to other profiles in your category.

4. Local SEO

If you've worked with Google for a long time, you've probably realized that Google's algorithm is big. Google has algorithms for ranking its ads and websites, but also one for ranking business profiles. In your Google My Business dashboard, you can incorporate keywords into your business profile to rank in local search results.

How does Google My Business help my local SEO?

As mentioned earlier, Google My Business is a powerful tool for local SEO. By using Google My Business, there are certain things that you have the opportunity to improve by using Google My Business. These include the following, among others:

Frequently asked questions about Google My Business

What is Google My Business? +

Google My Business is a tool that can be used to manage and stay updated on your company's visibility on Google.

What are the benefits of using Google my Business? +

If you want more optimal local visibility, Google My Business is the best free SEO tool on the market. You have the opportunity to provide useful information to users about your business, create more credibility by letting your customers write reviews about your business and achieve better visibility on Google Maps.

Can I use Google My Business if my business does not have a physical location? +

When you register your business, you are given the option to choose whether or not your business has a physical address. This means that you are not required to have a location. However, you do have the option to segment the areas you want to serve so that users within your business location will see your business.

Is it free to register your business on Google My Business? +

Registering your business on Google My Business is completely free and all the tools available in Google My Business are also free to use.

How long does it take for Google to verify my business? +

It can take up to 7 business days for Google to verify your business.

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