Link building tips
What is link building? Link building can be divided into two categories. There is internal link building and external link building. Internal link building Internal links are the links you create on your own website that link from one specific page to another specific page - internally. External link building External links can be outbound [...]
Metadata
What is metadata? Metadata is important for anyone who wants to get visitors from Google. Below is an example from Google of one of InboundCPH's title tags and meta descriptions: As you may recognize, this is the format that shows up on Google every time you do a search. In other words, it shows [...]
Pipeline
What does pipeline mean? As written above, pipeline is used in sales. The customers in the pipeline are those that salespeople are working on but have not yet closed. The translation of pipeline from American to Danish is pipeline, which makes sense. Especially in B2B sales, a purchase rarely closes the same [...]
Schema markup
What is schema markup? Schema markup is a great way to help your website stand out from your SEO competitors. Here's why you need Schema and a Schema guide on how to add it to your web pages. Schema markup, found on Schema.org, is a form of microdata. When it [...]
Touch points
What are Touch Points? Touch points are part of the customer journey and function as touches that appear when companies and customers interact with each other. Touch points deal with the most important moments in the customer journey, starting before the customer buys the product, while the customer is buying and after the customer has bought the product. Customer journey - example of 3 [...]
Newsletters
What is a newsletter? You've probably come across a newsletter at some point. Many of us sign up for newsletters from companies we like to shop with or want updates from - but why do many companies send out newsletters as part of their email marketing? And why should you [...]
SERP
What is SERP? The competition for good rankings in the organic results - pages that you naturally work to get high up in the search results - is fierce. Combined with technological developments in search, it's more important than ever for digital marketers to know how searches work and what they [...]
ROI (Return On Investment)
What is ROI? ROI is an abbreviation for Return of investment, which refers to a calculation of the return on an investment. With this calculation, you find out how attractive the investment is and whether it is profitable or not. You can use the ROI calculation formula for virtually any investment, such as a [...]
Rank tracker
What is a rank tracker? You will definitely need to use a rank tracker to keep an eye on how your pages perform in search engines based on the keywords you are interested in. Why is a rank tracker important? It's important to measure the results of the effort you put into [...]
Nofollow links
What are nofollow links? Links from websites with high authority in the eyes of search engines can be very valuable for your website and your SEO. But there is a big difference between dofollow links and nofollow links when linking to your website. When an external website links to yours with [...].
