What is metadata?
Metadata is important for anyone who wants to get visitors from Google. Below is an example from Google of one of InboundCPH's title tags and meta descriptions:
As you might recognize, this is the format that shows up on Google every time you do a search. This means that there is always a meta title and meta description for every website in the search result.
That's why titles and descriptions are important!
When a potential customer searches on a topic where one of your landing pages appears as a search result, you're not the only one. There's a battle for which website the potential customer should click on. So it's wise to work on your meta titles and descriptions to make them stand out.
How to write a good title tag
Create a title tag like:
- Has a maximum length of 65 characters
- Is unique
- Is reflective to the page content
- Makes sense
- Is appealing
- Contains the primary keyword that the page is optimized for 1-2 times (possibly in different inflections)
- Have the primary keyword as far to the left as possible
- As far as possible, any secondary keyword contains 1 time
- As far as possible contain promotional words such as buy, order, get or book
- Contains dashes (-) or vertical lines (|) for sentence separation (not periods)
Last but not least, your title tag should contain your company name at the end (for example "Tekst... - inboundpch.dk" or "Tekst... | InboundCPH"). However, you should be aware that for some websites it is automatically set up to be added, so this should be checked first and foremost - having your company name there twice looks silly.
How to write a good meta description
Create a meta description as:
- Has a maximum length of 160 characters including spaces
- Supports the meta title
- Is unique
- Is reflective of the page content
- Makes sense
- Is appealing
- Contains the primary keyword that the page is optimized for 1-3 times (possibly in different inflections)
- Have the primary keyword included in the first sentence
- Contains a possible secondary keyword 1-2 times
- As far as possible contain promotional words such as buy, order, get or book.
Note! If Google deems the text you define for this to be inappropriate, not descriptive enough, or downright inappropriate, Google may choose to use other content from your page instead.
Make use of our metadata tool
Do you need help creating razor-sharp metadata to appear in search results for any of your landing pages? Then let us help you with our metadata tool.
If you enter your data in the box on the page we link to, you can see how your texts can be displayed on Google and thus get the opportunity to see and adjust your setup if the text is not as desired.
What are meta tags and meta tags?
Meta tags and meta tags are basically the same thing, you can call them both. They contain information about your website that Google uses to better understand your pages.
You don't see meta tags or meta tags on your landing pages, but you can always find them in the code. There are many different meta tags and the majority of them do not affect your SEO. However, there are certain things to be aware of! These include meta descriptions, which we mentioned earlier in this blog post, or meta robots, which can exclude one or more pages in question from being indexed by Google - just to name a few examples.
