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INBOUNDCPH NEWSLETTER
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What is a newsletter?
You've probably come across a newsletter sooner or later. Many of us sign up for newsletters from companies we like to do business with or want updates from - but why do many companies send out newsletters as part of their email marketing? And why should you get started right away if you're not sending out newsletters?
Why do companies send newsletters?
Companies send newsletters to their email recipients to inform their subscribers about the latest news and updates. In fact, many people don't realize that a newsletter usually has nothing to do with sales, rather it's about building customer loyalty through relevant content.
Newsletters to increase traffic
Newsletters usually contain useful tips, tutorials/guides, short checklists with links to articles and posts where users can read much more about a topic in detail. This way, you can easily increase traffic to your website or blog. That's why it's always a good idea to send out newsletters and make sure visitors can sign up for your newsletter.
Newsletters for awareness
Businesses also want to stay relevant so customers remember them, and newsletters can help with that too. If a company shares valuable and unique content, subscribers often eagerly await the next newsletter. They associate your company logo and sender name with the positive experiences they get from your emails. This is one of the steps to building brand authority. However, be careful, know your audience because it can also have the opposite effect if you don't use the right language to craft your newsletters for your target audience.
Newsletters to increase sales
It was mentioned earlier that newsletters are not inherently about sales. However, newsletters can definitely help you increase your sales! Because newsletters that aren't selling can help you increase sales, just indirectly. For example, you can share a detailed guide on how subscribers can use your service more effectively. You can also choose to create advertorials where you include a case study with one of your good customers, highlighting all the positives. If you're successful with an advertorial and your material makes sense to your subscribers, there's a good chance that those potential customers who weren't convinced to buy something will be ready.
Newsletters to promote your social media
Are you new to Facebook, Instagram or other social media? Then you probably want to get some followers to make your profile look attractive. You can easily use your newsletter to promote your social media. Mention why your account is worth following and let recipients know what content you share on your social media.
We keep you up to date with news, analysis, events and application-oriented guides on Google Marketing. If you want to know more about SEO, visit our knowledge bank where we share knowledge about inbound marketing.
