What is a persona template?
We have briefly informed you about what a persona is in our introduction at the top of this post. To put it in a few more words, creating a persona is about 'making' a template of your ideal customer that you can include in your marketing strategy.
When creating a persona, make sure you understand your target audience's needs, challenges, desires, dreams, obstacles or other crucial factors that are important to know about whether or not they place an order with you.
If you break down your target audience's info into who, what, why and how, you'll get a better insight into their buying journey when they are looking for the product or service you offer.
Persona guide - why should you create a persona?
Why you should create a persona and how you can actively use your persona in your marketing efforts is discussed below.
When you know your target audience's needs, challenges, desires, dreams, obstacles or other crucial factors that are important to know about whether or not they place an order with you and their buying journey, you can communicate directly to them in a way that makes it much easier for them to bite on the hook that you have thrown out to them.
Imagine never again having to spend time conjuring up your inner creative copywriter when trying to write down content to be used in a marketing activity.
You SO want to write the right thing so that it hits your target audience with a bull's-eye and the money just pours in! That would be great.
Without sounding too pink, a persona is actually there to help you with this very issue. Because if you imagine that your fictional persona is standing in front of you, pretend that you are writing directly to him/her. To make it even clearer, you can actually choose to have your persona produced so that he/she stands in cardboard in the office with a text next to who he/she is.
This way, there can be no doubt from anyone in the company about how to communicate with customers. So it's not just you that the persona helps, but all employees. When you or someone else in the company needs to create content that will provide the best possible outcome, it's important to be able to see the situation from the target audience's perspective and deliver content that the target audience will respond to.
What is your persona to do with SEO?
Here's the thing. When you type SEO texts they must first and foremost be relevant to the reader, then the keywords you include in your text should be ones that your target audience actually searches for on Google.
If you know your persona, you have a better understanding of what they will search for, whether they will find your content interesting and what it will take for them to click on your link on Google so that it is your website they come to.
