What are related searches?
An example of a related keyword to "cat" might be a cat bed, a scratching post or cat diseases, to name just a few examples for the sake of clarity.
As written above, related searches are important in working with SEO. This can be concluded from the fact that good SEO texts not only contains the primary keyword, but also includes related searches to a very high degree.
There are several reasons why the use of related keywords benefits your SEO texts.
Why do related keywords benefit my SEO texts?
Google has gotten smarter over the years. Therefore, today it is not enough to mention the main keyword 100 times throughout your SEO text. You have to be more creative and convince Google that the text you write is actually not pure manipulation, but has relevance for your readers/users or customers. Therefore, the more related keywords you use in your text, the more likely Google will be able to find your text credible and thus value the text, so it will be ranked higher.
In addition, it should be mentioned that Google likes that when a user Googles a topic and clicks on a website to get an answer to your question, that this question is then answered on the very website that the user clicks on. The texts that have the most thorough answers are typically the ones that are rewarded with good rankings. This is shown by landing pagesthat typically rank at the top of page 1 on Google have text associated with them that is typically around 1,000 to 2,000 words. In addition, the related searches help to fill up to the 2,000 words what is relevant to write about in order to best answer a user's query.
Not everyone focuses on related keywords, and you should take advantage of this opportunity as soon as possible. Because even if the majority of users do not search on related keywords, you will have a chance to win all those who do if you work on related searches.
If you're struggling to get to the top for your main keyword, one reason could be that there's stiff competition for that particular keyword. You would therefore be well advised to include the related keywords in your text, so that you have a chance of building a text that can rank higher than the competition on the related searches. As Google can see that you are getting visitors to your website through the related keywords, it can actually also help your rankings for your primary keyword rise in Google.