Online advertising vs offline advertising
There are two different types of advertising; online advertising and offline advertising. Let's take a closer look at the differences here:
- Online advertising. Online advertising is digital advertising. In other words, marketing that takes place on the internet. General examples of this can be SEA (Search Engine Advertising) and SMM (Social Media Marketing).
- Offline advertising. Offline advertising is all other advertising that does not take place digitally. Examples include bus ads, an ad text in a newspaper and events.
Designing an ad
The design of an ad can be very different.
Below are a few different examples of how a message can be communicated:
- Image. An example of image advertising is a banner. A banner is what is called a display advertising. Here your message is designed graphically, within a given format that suits the place you are advertising.
- Text. Ad text is simply a text where your message is formulated. It can be on Google Ads, for example. It can also be in a newsletter or a blog post written by you or someone else about your company, your products/services or that provides potential buyers with valuable knowledge that makes them interested.
- Video. Advertising can also be done via video. For example, it could be a video of a testimonial from one of your customers about your company. It can also be a TV commercial.
- Sound. Participating or having your own podcast has become very popular. With an audio-only ad, for example, you can communicate through this. In addition, advertising via audio can be a radio commercial.
Payment methods for online advertising
The cost of advertising depends a lot on the type of advertising in question. It's obviously much more expensive to run a TV ad on TV just before Wild with Dance than to advertise with a Facebook campaign over a few days.
Below we can mention different ways to pay for advertising.
- CPC stands for Cost Per Click. When choosing the payment method CPCyou pay a price per click on the ad in question. This means that if you have an ad running on e.g. Facebook and you pay via a CPC agreement, you will have to pay money to Facebook every single time Facebook users click on your ad.
- CPM stands for Cost Per Mile = cost per 1,000 impressions. When choosing the payment method CPMYou pay a price per 1,000 impressions on the ad in question. This means that if you have an ad running on a media and you pay via a CPM agreement, you will have to pay a certain amount per 1,000 impressions.
- CPA stands for Cost Per Action = Price per action/sale. When choosing the payment method CPAIn this case, you pay a price per action or sale on the ad in question. This means that if, for example, you run a lead ad on a media, you pay the media every time a customer places an order in your store.
CPC is the most commonly used payment method right now, followed by CPM and finally CPA. The profitability of your payment method can be measured by whether you pay more or less for your ad compared to what you earn from it.
