B2B marketing plan
What does a good B2B marketing plan look like? Although B2B sales are more complex and have more variable parts than regular consumer purchases, there are still a lot of commonalities to be found when it comes to a B2B marketing plan. The good B2B salesperson generates leads, makes contact, presents their product and closes the sale. Of course, it also depends on your [...].
B2B sales
What is B2B sales? First, it's important to understand what exactly is B2B sales? How does it differ from B2C? What does the process behind a B2B sale look like and how do you make a successful B2B sale? In its basic form, a B2B sale is a transaction between two companies. In other words, one company buys a product from [...]
Core Web Vitals
In May 2021, Google launched Core Web Vitals. This is a collective term for three technical parameters that, in interaction with other parameters, ensure users have a good site experience when they visit your website. The launch is an extension of the existing Web Vitals, which emphasize parameters such as mobile-friendliness and HTTPS. With the launch of [...]
Google tightens grip on bad content with new 'Helpful Content Update'
What is the significance of Google's new update? On August 18, Google tweeted that they would be rolling out a new update. The 'Helpful Content Update' will already affect search results from this week (week 34, 2022). The update targets bad content on Google, i.e. content that does not add value and help the user, but is created to rank [...]
Local SEO
What is local SEO? Local search engine optimization aims to optimize your business' visibility on local searches on Google. Local searches can be searches that include a place name (e.g. "SEO agency Copenhagen"), but they can also be searches without a place name (e.g. "SEO agency"), where Google displays local results based on the user's IP address. A local SEO effort [...]
"We are fighting for users' time in an extremely competitive market"
The collaboration between InboundCPH and Blockbuster today Since 2016, Blockbuster has evolved internally. Today, working with InboundCPH is no longer about individual KPIs. For Patrick, it's about cross-channel interaction and achieving the right KPIs together. For him, InboundCPH is an extended arm that takes care of an area [...]
Spies is a strong brand known by most people and the largest tour operator in Denmark. In 2015, Spies set a goal: they wanted to be #1 on Google!
How did the collaboration start? Although it took extra work to get an overview of the competitive situation on Google 7 years ago, Rasmus could see that action was needed. Competitors were getting bigger and getting most of the visibility on Google. Rasmus learned that one of their competitors had collaborated with Henning Madsen, [...]
GA4 migration
What is GA4 (Google Analytics 4)? Google Analytics 4 is the latest version of Google Analytics. GA4 uses machine learning (AI) to provide better and more accurate data quality. However, GA4 is very different in reporting and user interface compared to the old version and therefore requires some getting used to. Why should you migrate to GA4? [...]
Is Google Analytics illegal?
In this post we discuss: Is Google Analytics illegal? What is the problem with Google Analytics? How to future-proof your data setup Pros of server-side tracking Cons of server-side tracking Best alternatives to Google Analytics What is the problem with Google Analytics? Actually, it's not Google Analytics that is illegal according to the Austrian court. It's [...]
Performance Max - Google Ads' new black box
What is performance max? Performance max (PM) is the culmination of the movement in recent years towards more automated Google Ads solutions. These include Universal App Campaigns and Smart Shopping, where the user has far less influence on setting up and customizing campaigns. PM is arguably the first step in the trend to [...].
