How do social media and SEO play together?
Does social media matter for your SEO? It has been debated for years whether your social media has a real impact on your SEO work. The arguments for and against are many, but no matter where you stand in the debate, the reality is inescapable; your social media has an indirect effect on your SEO results. Social media has a [...]
Black Friday isn't just a celebration for B2C businesses
If you work in B2B sales or marketing, then of course you need to keep up this year! If you work with B2C, however, there are still some important points you can use as well. Below are a few tips on how you as a B2B company can get involved in Black Friday - and what [...]
The Danish Business Authority will not prioritize the supervision of statistics cookies
The current cookie rules According to the current cookie rules, you must obtain consent before you can collect statistics about visitors to your website. Rules that have raised concerns for many Danish companies because a large number of visitors say no to cookies, causing companies to lose important and valuable visitor data. The problem becomes [...]
Write to capture your reader
Write to the reader - about what the reader knows and understands 2 elements are important when you want to capture the reader and keep their interest. You must write directly to the reader You must show that you know the reader and the reader's situation Everyone wants to read about themselves - or something they can relate to. That's why [...]
Speed up your website using HTTP/2
What is HTTP/2? HTTP stands for "hypertext transfer protocol". When you go online and type in a web address, an HTTP request is sent to the server, which then sends a request to the browser to display the requested web address. But what is HTTP/2? Like everything else, it needs to be renewed. That's why HTTP/2 is a [...]
Rich snippets: The path to increased visibility and more clicks
What exactly are rich snippets? As mentioned earlier, rich snippets are extra information on Google search results. There are different types of rich snippets, including reviews, product prices, product inventory, cooking time and calories for recipes, events, etc. Below is an example of rich snippets if you search for "strawberry pie" on Google: [...]
4 out of 5 businesses are not ready for new Google update
What is a good user experience? User experience reflects how the user feels about visiting the website. Therefore, a good user experience is when websites meet the needs of the user, which often results in the user staying longer on the website. In addition, a good user experience also ensures greater visibility on Google search results - a good user experience is therefore closely linked to [...]
The Quality Score calculation is now revealed
What is Quality Score? Quality Score affects how profitable and effective your Google Ads ad is, as it is Google's assessment of the quality and relevance of your keywords in relation to your ad. The Quality Score is measured on a scale of 1-10, with 10 being the highest, indicating how relevant your keyword is. In addition, the [...]
Zero-click searches
What are zero-click searches? Zero-click searches refer to when people don't click on a link because they have already gotten the answer on the Google page. For example, if you search for "when to change to summer tires", you get the answer directly on the Google page without having to click through to a website. There are [...]
Positioning
What is positioning? How to make your brand top-of-mind with customers Positioning is about creating a unique identity for your product, company or brand so that it stands out from the competition and becomes the preferred choice of your target audience. In short, positioning is about positioning your brand clearly in the market in [...]
