The collaboration between InboundCPH and Blockbuster today
Since 2016, Blockbuster has evolved internally. Today, working with InboundCPH is no longer about individual KPIs. For Patrick, it's about cross-channel interaction and achieving the right KPIs together. For him, InboundCPH is an extended arm that takes care of an area where he himself is not an expert.
"Today, we have added some new capacities and competencies where we collaborate more internally and with you as an agency to achieve our goals.
The most important thing is that we create some traffic and awareness around the new movie titles that land at Blockbuster. It's important to communicate this to existing users, but also to new potential users who come to us via Google, for example. Therefore, it is equally important for me to be kept updated on our SEO efforts, as I am not a specialist here myself. The value of the collaboration is centralized around sparring and getting the insights you need to ensure that we work towards an optimized interaction between all channels"
Today, InboundCPH ensures that Blockbuster has the right texts on the site when new movie titles are released.
The focus is on reporting KPIs and ensuring ongoing maintenance of the site with a focus on SEO optimization. But we are also part of Blockbuster's growth journey in the Nordic countries.
"Right now, we get a lot out of the texts we order from you. We don't have the resources to produce that ourselves. In addition, we also have reporting set up together with you, which we use to ensure that there is continuous progress. It's primarily organic visibility and traffic to the site that will ultimately ensure sales. These are our KPIs that we use you to manage. It's important to us.
We also have reports that compare our performance with our competitors, so we can see where we are doing well and, not least, where we can step up our efforts. It creates great value for us to know if we are catching up with the big players (competitors) in the market. It has happened several times that we have overtaken some big competitors and your feedback has also been really important to us.
Now we're trying something new in the Nordic region, where we have a dream of being able to grow even more. Among other things, we have developed various keyword analyzes to see what growth potential there is in the current markets and be able to act on it."
In 2020, Google came out with a new update.
It affected the visibility of many websites, including Blockbuster's. It's firefighting moments like this where the good relationship between Blockbuster and InboundCPH has been crucial to bounce back quickly.
"Since the 2020 update, we've bounced back with your help. The same goes for Norway, Sweden and Finland - where it's just an upward curve for our visibility there. We're not only growing on visibility, but also traffic and sales on the channel. In the years we have used you, we have grown significantly."
